01.05.2013 Views

Food-Service-Manual-for-Health-Care-Institutions

Food-Service-Manual-for-Health-Care-Institutions

Food-Service-Manual-for-Health-Care-Institutions

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Figure 5.3. Sample Business Plan Outline <strong>for</strong> the <strong>Food</strong> <strong>Service</strong> Department<br />

I. Title page<br />

A. Name of the institution<br />

B. Name of department or functional<br />

areas<br />

C. Date of preparation and time period<br />

covered by the plan<br />

D. Name(s) of person(s) preparing the<br />

report<br />

II. Table of contents<br />

A. Major headings with page numbers<br />

B. Appendix of figures, charts, graphs,<br />

tables, or other supporting documentation<br />

III. Executive summary<br />

A. Brief description of the department<br />

(business definition)<br />

B. Current position or changes, or how<br />

plan is consistent with current status<br />

C. Significant strengths, weaknesses,<br />

opportunities, and threats that directly<br />

affect goals<br />

D. Financial and other resource requirements<br />

E. Main objectives, strategies, or plans<br />

IV. Development process<br />

A. Details how the in<strong>for</strong>mation was gathered<br />

B. Identifies sources used to develop the<br />

plan<br />

V. Business definition<br />

A. Overview of current department status<br />

B. Resources<br />

1. Technologies that affect services<br />

2. Facilities that affect services<br />

3. Human resources<br />

a. Department-based employees<br />

b. Common interfaces with other<br />

departments<br />

4. Current budget<br />

a. Capital<br />

b. Operating<br />

C. Principal customers<br />

1. Identify various groups (patients,<br />

physicians, employees, and so on)<br />

2. Identify characteristics (age, needs,<br />

changing environment, and so on)<br />

D. Sustainable competitive advantage<br />

1. Strengths that have long-term<br />

effects<br />

Source: Adapted from Rotanz, 1990.<br />

VI. Strategic focus of the department<br />

A. Brief statement of major emphasis <strong>for</strong><br />

department<br />

VII. Key results areas (identify those areas<br />

important to department—may come from<br />

strategic plan or department environmental<br />

analysis). Examples:<br />

A. Human resources (attraction, retention,<br />

or training)<br />

B. New products or business opportunities<br />

C. Financial per<strong>for</strong>mance<br />

D. Facilities development<br />

E. Quality and customer satisfaction<br />

VIII. Environmental assessment<br />

A. Business or health care environment<br />

B. Market segmentation<br />

1. Specific breakdown of groups<br />

served<br />

2. Brief details that identify<br />

differences<br />

C. Market needs assessment<br />

1. How were needs of the specific<br />

markets determined?<br />

2. Do these needs vary?<br />

D. Customer concentration<br />

1. Location of customer groups<br />

2. Demographics<br />

3. Common disease entity<br />

4. Age category<br />

5. Professional category<br />

E. Competitive (SWOT) analysis<br />

1. Strengths<br />

2. Weaknesses<br />

3. Opportunities<br />

4. Threats<br />

IX. Business objectives<br />

A. Action steps<br />

B. Person(s) responsible<br />

D. Completion dates<br />

E. Measurement of success<br />

X. Appendix<br />

Planning and Decision Making<br />

117

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!