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Food-Service-Manual-for-Health-Care-Institutions

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<strong>Food</strong> <strong>Service</strong> <strong>Manual</strong> <strong>for</strong> <strong>Health</strong> <strong>Care</strong> <strong>Institutions</strong><br />

120<br />

Characteristics of a Well-Written Objective<br />

Objectives must be specific statements that explain how the broader goals of the organization<br />

are to be accomplished. The more specific an objective is, the more efficiently it can be reached.<br />

In addition, specific objectives are essential as tools <strong>for</strong> adequately evaluating and controlling<br />

the per<strong>for</strong>mance of the organization as a whole, of specific departments, and of individual<br />

employees. A well-written objective has the following characteristics:<br />

• Specificity. The objective identifies the specific outcome of an activity. The results of<br />

quantitative objectives (that is, those whose results can be measured mathematically) are easier<br />

to determine than the results of qualitative objectives. For example, the objective of increasing<br />

the productivity of the tray preparation line by 2 percent is a quantitative objective. The<br />

objective of improving employee morale is qualitative and is, there<strong>for</strong>e, harder to measure.<br />

However, a manager should not be discouraged from setting qualitative objectives because<br />

other factors can be measured that are good evidence of employee morale, such as the number<br />

of employee grievances filed or the rate of absenteeism.<br />

• Conciseness. The objective is succinct, uncluttered by identification of the method <strong>for</strong><br />

accomplishing a task, <strong>for</strong> example; that is, it contains no extra in<strong>for</strong>mation.<br />

• Time dimension. The objective is time related in that everyone involved understands by<br />

what point a task must be accomplished.<br />

• Reality. The objective is achievable and within the work group’s capabilities and available<br />

resources. On the other hand, an objective should not be so easily achieved that the work<br />

group does not feel challenged to give its best per<strong>for</strong>mance.<br />

• Method. Each objective is accomplished by an action plan that outlines the steps <strong>for</strong><br />

achieving the objective.<br />

• Value dimension. Objectives should have value to the department and to those responsible<br />

<strong>for</strong> carrying them out.<br />

In the following example, a food service department objective reflects one of the hospital’s<br />

overall goals: to provide service in a cost-effective manner. The department implements this<br />

goal by stating its own objective:<br />

To reduce the overall cost of each patient meal by 1 percent by the end of the current fiscal<br />

year.<br />

This objective is specific, and its achievement can be measured (quantified) against the<br />

financial in<strong>for</strong>mation from department records. The objective is stated concisely, clearly, and<br />

within a designated time frame. To decide whether the objective is realistic, the food service<br />

director would need to assess the costs involved in current meal preparation and delivery and<br />

decide whether a 1 percent reduction is feasible and, if so, through what means—reductions in<br />

staff, changes in methods of preparation, or some other adjustment. Devising or amending production<br />

methods involves the creation of action plans. It also incorporates a value element in<br />

that doing so must be worth while to those who must per<strong>for</strong>m the tasks that lead to attainment<br />

of the objective.<br />

To implement departmental objectives effectively, each one must be prioritized in relation<br />

to the others. In addition, each objective must be broken down into its component tasks in an<br />

action plan. The resources available <strong>for</strong> accomplishing each task should be assigned according<br />

to the objective’s relative priority.<br />

Steps <strong>for</strong> Writing Objectives with Outcome Measures<br />

A manager who uses a department business plan will have a clear idea of what areas would benefit<br />

from having objectives established. Otherwise, the first step is to determine which areas need<br />

objectives. Experts estimate that about 20 percent of the activities in any business necessitate

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