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Food-Service-Manual-for-Health-Care-Institutions

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Figure 3.6. A Reduced-Price Coupon Used in a Promotion<br />

This coupon entitles bearer to one free<br />

$1.00 size drink in Employee's cafeteria<br />

Figure 3.7. Another Example of a Reduced-Price Coupon Used in a Promotion<br />

Buy 6 bagels at regular price and<br />

receive the 7th one FREE.<br />

Redeemable in Bake Shop in lobby<br />

• Develop friendships with writers in local media. The media can be a friend or an enemy.<br />

In using outside media, it is always best to check with the administration and public relations<br />

<strong>for</strong> assistance and permission <strong>for</strong> publication. When applicable, provide accurate in<strong>for</strong>mation<br />

and a press release and include photos, contact names, e-mail addresses, and telephone numbers.<br />

Give enough description to avoid delay or misin<strong>for</strong>mation. Where photos of individuals<br />

are used, a signed released <strong>for</strong>m may be necessary.<br />

Marketing<br />

59

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