UNIT – I Lesson 1 HRM – AN OVERVIEW Lesson Outline Nature of ...

iii. A new way of work that encourages product innovation.
iv. A great sense of self-inspired behaviour among ordinary people to do
extraordinary things.
v. Productivity of the human resource to be doubled.
vi. Higher work turnover.
HR issues in Achieving Excellence
i. Aligning business strategy with HR strategy.
ii. Knowledge management and creating learning organization.
iii. Competence mapping and skill development through assessment centres.
iv. Developing moral excellence through ethics audit and creating value-based
culture.
v. Reorganization of work through job enlargement and enrichment.
vi. Development of mutual trust and synergy among work teams.
vii. Managing change through people.
viii. Restructuring and bringing transformation in the organization to add value
to the business.
ix. Bringing about rationalization of workforce through internal transfers and
resorting to employee reduction as a last resort.
Corporate excellence is the combination of people, system, product and marketing
excellence. Out of these people excellence is important because it has a direct bearing on
the system, product and marketing.
There are 10 p’s which are most important for corporate excellence, most of them
are to be shaped by HRM. They are as follows:
* Purpose - Purpose basically is the goal, vision and business aim of
the organization
* Perspective - It is the direction – a mental view of the relative
importance of things.
* Positioning - The image of the company and its products in the market
* Politics - Judicious and expedient behavior of people in the
organization