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Sustainable Microfinance - Balanced Scorecard's added value for ...

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Based on the results from the literature review a benchmark will be created. This<br />

benchmark will be used to understand how the Dutch model currently stimulates<br />

entrepreneurship. In other words, how the model helps entrepreneurs to start up a<br />

(new) business.<br />

Primary research<br />

The ideas gained from the literature review will be used to develop appropriate<br />

interview questions. The interviews will be semi structured. This means that there is a<br />

list of themes and questions. During the interviews the questions and order can be<br />

different from earlier interviews (Saunders et al., 2009, p. 320).<br />

Dutch MFIs will be asked to talk about their experiences and opinions in order to<br />

create a general view of the ideas about a sustainable microfinance model. Be<strong>for</strong>e<br />

conducting the interviews, the questions will be used within a pilot study.<br />

Additionally prominent journalist, professors, starting entrepreneurs, successful<br />

entrepreneurs or other parties involved will be interviewed until theoretical saturation<br />

is reached. Goal is to understand their analysis of the current microfinance model<br />

and their recommendations <strong>for</strong> a more sustainable model.<br />

Grounded theory<br />

The procedures of grounded theory are designed to develop a well-integrated set of<br />

concepts that provide a thorough theoretical explanation of social phenomena under<br />

study. A grounded theory should explain as well as describe (Corbin and Strauss,<br />

1990). According to Corbin and Strauss (1990) the procedures and canons of<br />

grounded theory are as follows:<br />

1. Data Collection and Analysis are Interrelated Processes<br />

2. Concepts Are the Basic Units of Analysis<br />

3. Categories Must Be Developed and Related<br />

4. Sampling in Grounded Theory Proceeds on Theoretical Grounds<br />

5. Analysis Makes Use of Constant Comparisons<br />

6. Patterns and Variations Must Be Accounted For<br />

7. Process Must Be Build Into the Theory<br />

8. Writing Theoretical Memos Is an Integral Part of Doing Grounded Theory<br />

Elmar Hoogendoorn 94<br />

<strong>Sustainable</strong> <strong>Microfinance</strong>

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