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cannot be controlled by the researcher. First of all, it is difficult to have the full<br />

confidence in criticizing the answers of the respondents as true and if they truly<br />

understand the question. The pilot-interview has been conducted in English, when<br />

the mother tongue of the interviewee and the interviewer were Dutch. This resulted in<br />

certain questions not being fully understood, but more importantly resulted in not<br />

being able to fully word what the interviewee wished to say. This means that the<br />

interviewee may have meant one thing but said another, due to the lack of English.<br />

There<strong>for</strong>e the remaining interviews have been conducted in Dutch.<br />

To increase the understanding upfront explanations and descriptions of the topic<br />

were sent to each respondent be<strong>for</strong>e the interview in order to allow them to get<br />

acquainted with the subject. The reliability was covered in this research because<br />

there was a balance between having eight ‘experts’ from different viewpoints all<br />

interviewed in a similar, familiar setting <strong>for</strong> the interviewee.<br />

In the end, all research, whether theoretical or empirical in nature, retains flaws and<br />

opportunities <strong>for</strong> future improvement. The work was, as is always the case, shaped<br />

by the experiences and the knowledge of the researcher. By definition that means<br />

that some work may have been overlooked, others improperly evaluated or<br />

assessed, and leaving yet other weaknesses and options un-contemplated and<br />

hence unaddressed.<br />

7.6 Future Research<br />

The challenge that remains is to empirically determine whether the ‘Equally’<br />

<strong>Balanced</strong> Scorecard <strong>for</strong> Micro and Small Entrepreneurs is useful <strong>for</strong> these<br />

entrepreneurs. The number of ways that these empirical tests can be per<strong>for</strong>med is<br />

practically limitless. Experiments could be run to see if the ‘Equally’ <strong>Balanced</strong><br />

Scorecard <strong>for</strong> Micro and Small Entrepreneurs metrics improve a decision-maker’s<br />

ability to choose the best action among a set of options. Longitudinal field studies<br />

and action research could be undertaken to determine if the application of the<br />

proposed model and set of metrics would improve planning and per<strong>for</strong>mance in small<br />

businesses. These are just two of many options available <strong>for</strong> future work.<br />

Elmar Hoogendoorn 82<br />

<strong>Sustainable</strong> <strong>Microfinance</strong>

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