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Sustainable Microfinance - Balanced Scorecard's added value for ...

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OE clearly show in the model what is connected to what.<br />

OE Make clear that when this pawn falls, somewhere else something will fall as well.<br />

OE That is something we really talk about in-depth. What is the motivation to start a business?<br />

OE Especially the first question; 'why do you so badly want to have your own business?' The first three<br />

years you will be in the shit.<br />

OE it is very important to realize: ‘I choose <strong>for</strong> this because, ... ‘<br />

OE I always say; 'the financials are the foundation of your plan'. It should not be the drive<br />

OE Start with the mission, what do you want to contribute? Financials on the side, only facilitating. It is<br />

important but should not be the drive.<br />

OE When you say now, in five years I want to do this and this, it does not mean that you cannot change<br />

your plan in the mean time<br />

OE than back to the action plan, where do you want to be in 6 months, and what needs to be done in the<br />

mean time?<br />

OE When you say now, in five years I want to do this and this, it does not mean that you cannot change<br />

your plan in the mean time<br />

OE First really think about why you want to start and from there make sure you offer something that people<br />

demand.<br />

MB Its difficult to prioritize and relate those things. In the end if you can life from it is very important. It<br />

might be first the person, should he try to be an entrepreneur? Second can he life from that, and that is<br />

related to his product and the demand.<br />

MB Financials are than not the drive but just facilitating<br />

MB In general, it is important that someone remains flexible no matter what happens and keeps seeing<br />

opportunities. Real entrepreneurs do that.<br />

CS someone would have a good idea but would look weird. Then they would say; 'you are not going to<br />

bring that product to the market', that is just not going to work.<br />

CS someone has it or not, you can try to learn it, but it has to lead to something and you really have to<br />

work <strong>for</strong> it.<br />

CS It will of course be very nice, but [the social aspects] is almost optional.<br />

CS I think you have to remain realistic and that it stays useable.<br />

AP Social objectives, but it can also be environmental objectives. Often you see that there are also<br />

financial objectives related to that.<br />

Elmar Hoogendoorn 131<br />

<strong>Sustainable</strong> <strong>Microfinance</strong>

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