Sustainable Microfinance - Balanced Scorecard's added value for ...
Sustainable Microfinance - Balanced Scorecard's added value for ...
Sustainable Microfinance - Balanced Scorecard's added value for ...
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Question<br />
What<br />
dimensions<br />
of<br />
the BSC<br />
are<br />
relevant<br />
<strong>for</strong> the<br />
starting<br />
entrepreneurs?<br />
!<br />
!<br />
Proposition Concrete Result<br />
Reason,<br />
drive and<br />
contribution<br />
Social<br />
Financial<br />
SustainabilityEntrepreneur<br />
Customer,<br />
Market<br />
Research<br />
Internal<br />
Business<br />
Processes<br />
Personal<br />
Development<br />
Why Question; reason<br />
to start the business<br />
Where Question; clear<br />
targets<br />
What Question; contribution<br />
towards society<br />
Make sure entrepreneurs start <strong>for</strong><br />
the right reasons<br />
Focussed operations activities X<br />
Able to satisfy all related<br />
stakeholders<br />
Employment Job Creation X<br />
Measurable Reachable Targets X<br />
Not dominant Serving role to other dimensions X<br />
Liquidity Sufficient capital at all times X<br />
Satisfy Investors Secure access to capital X<br />
Education<br />
Proper administration<br />
How to deal with family and<br />
Personal factors prevent over-indebt-ness<br />
Low (initial) investment Not much capital is needed<br />
Growth<br />
Prevent copying<br />
behaviour Continuing Market<br />
Research<br />
What roles need to be<br />
fulfilled?<br />
Professional<br />
(capacities; education,<br />
experience, skills, etc.)<br />
Personal (traits, ‘real’<br />
entrepreneur; driven,<br />
optimistic, etc?)<br />
Secure sustainability; focus on the<br />
niche.<br />
Determine demand X<br />
Adjust to needs of customers X<br />
Improve product X<br />
Increase satisfaction<br />
Inside in what the entrepreneur can<br />
X<br />
do himself and <strong>for</strong> what he will<br />
need assistance, trough his<br />
networks or BDS?<br />
X<br />
Learning<br />
by doing<br />
Expanding private and<br />
professional network<br />
Do not start if you cannot handle<br />
disappointments, stress, etc.<br />
Sub Question Proposition Concrete Result<br />
How do the<br />
dimensions<br />
relate to<br />
each other<br />
in an<br />
optimal<br />
BSC?<br />
!<br />
!<br />
Table 5.4: What dimensions are relevant <strong>for</strong> starting entrepreneurs? (Author)!<br />
Focus on<br />
satisfying all<br />
related<br />
stakeholders<br />
All stakeholders<br />
are equally<br />
important<br />
Customer Buys products and allows X<br />
Society<br />
you to run your business X<br />
Entrepreneur Personal satisfaction X<br />
Investors Provides capital X<br />
If any of the stakeholders<br />
is unsatisfied it could be<br />
the end of the business<br />
<strong>Sustainable</strong> enterprise<br />
Table 5.5: How do the dimensions relate to each other in an optimal BSC? (Author)!<br />
Elmar Hoogendoorn 69<br />
<strong>Sustainable</strong> <strong>Microfinance</strong><br />
X<br />
X<br />
X<br />
X