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Sustainable Microfinance - Balanced Scorecard's added value for ...

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Question<br />

What<br />

dimensions<br />

of<br />

the BSC<br />

are<br />

relevant<br />

<strong>for</strong> the<br />

starting<br />

entrepreneurs?<br />

!<br />

!<br />

Proposition Concrete Result<br />

Reason,<br />

drive and<br />

contribution<br />

Social<br />

Financial<br />

SustainabilityEntrepreneur<br />

Customer,<br />

Market<br />

Research<br />

Internal<br />

Business<br />

Processes<br />

Personal<br />

Development<br />

Why Question; reason<br />

to start the business<br />

Where Question; clear<br />

targets<br />

What Question; contribution<br />

towards society<br />

Make sure entrepreneurs start <strong>for</strong><br />

the right reasons<br />

Focussed operations activities X<br />

Able to satisfy all related<br />

stakeholders<br />

Employment Job Creation X<br />

Measurable Reachable Targets X<br />

Not dominant Serving role to other dimensions X<br />

Liquidity Sufficient capital at all times X<br />

Satisfy Investors Secure access to capital X<br />

Education<br />

Proper administration<br />

How to deal with family and<br />

Personal factors prevent over-indebt-ness<br />

Low (initial) investment Not much capital is needed<br />

Growth<br />

Prevent copying<br />

behaviour Continuing Market<br />

Research<br />

What roles need to be<br />

fulfilled?<br />

Professional<br />

(capacities; education,<br />

experience, skills, etc.)<br />

Personal (traits, ‘real’<br />

entrepreneur; driven,<br />

optimistic, etc?)<br />

Secure sustainability; focus on the<br />

niche.<br />

Determine demand X<br />

Adjust to needs of customers X<br />

Improve product X<br />

Increase satisfaction<br />

Inside in what the entrepreneur can<br />

X<br />

do himself and <strong>for</strong> what he will<br />

need assistance, trough his<br />

networks or BDS?<br />

X<br />

Learning<br />

by doing<br />

Expanding private and<br />

professional network<br />

Do not start if you cannot handle<br />

disappointments, stress, etc.<br />

Sub Question Proposition Concrete Result<br />

How do the<br />

dimensions<br />

relate to<br />

each other<br />

in an<br />

optimal<br />

BSC?<br />

!<br />

!<br />

Table 5.4: What dimensions are relevant <strong>for</strong> starting entrepreneurs? (Author)!<br />

Focus on<br />

satisfying all<br />

related<br />

stakeholders<br />

All stakeholders<br />

are equally<br />

important<br />

Customer Buys products and allows X<br />

Society<br />

you to run your business X<br />

Entrepreneur Personal satisfaction X<br />

Investors Provides capital X<br />

If any of the stakeholders<br />

is unsatisfied it could be<br />

the end of the business<br />

<strong>Sustainable</strong> enterprise<br />

Table 5.5: How do the dimensions relate to each other in an optimal BSC? (Author)!<br />

Elmar Hoogendoorn 69<br />

<strong>Sustainable</strong> <strong>Microfinance</strong><br />

X<br />

X<br />

X<br />

X

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