Sustainable Microfinance - Balanced Scorecard's added value for ...

Appendix O – Relation and Link
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Equally Related Less Related Strongly Related
KH Except for the social aspect it is all related. The organizational model and the product will lead to
whether you will reach your financial plan. There is a link, a large link between them.
KH Your financials can be very good, but if you are selling the wrong product, or if you are not the right
person to do so, you are not going to make it
KH The three aspects are related and the social aspect is more by itself
KH if you are not the right person to execute it, and you are not selling the right product, at the right place
and the right time and have a lousy service, it will just not bring you to the financial plan.
VS During the screening process, the business consultant critically analyzes both the entrepreneur and his
business plan, but also has a critical look at the entrepreneurs’ personal situation.
VS Based on these points and the personal impression, a first assessment will be done by the consultant
and the type and intensity of coaching will be identified
VS Based on points awarded to nine different subjects an overall view is created. The loan officer gives his
own view at the end. These nine subjects are divided into the following categories:
VS The entrepreneur;
1)- experience,
2)- education and
3)- (entrepreneurial) competences
VS The business plan;
4)- product,
5)- market and
6)- marketing
VS The credit need
7)- exact amount
The financial analysis
8)- balance sheet and
9)- liquidity
VS Each point will get a score from 1-5 points; the overall score will be between 9-45. This will be the
basis for the Qredits-rating that will determine the coaching’s intensity
TB We can only do that by repairing the link between those organizations and the society.
TB That also counts for Norton and Kaplan, when you organize such a Balance Scorecard from different
domains than the relation between those parts is relevant.
TB What values we want to provide to our clients? What values do we want to provide to our money
supplies or shareholders? And what value do we want to provide to the employees of our organizations
and to the society as a whole?
TB From the perspective that when the society would not provide or withhold you the license to operate,
you are done. If you cannot get employees or clients you are also done. Same for if you cannot get
money.
TB always focused on the relation between those four
TB the financial should only be serving the other perspectives.
TB first social, financial only serving, than costumer
TB It goes wrong when you disconnect customers and employees in your mental model
RL Finance, goes to customer proposition. Under that you have the process, for every function. Than you
have the people that work with that.
RL The Balanced Scorecard gives a good overview.
RL you can see where it goes wrong, by following the arrows you can see what is linked to it.
Elmar Hoogendoorn 130
Sustainable Microfinance