Sustainable Microfinance - Balanced Scorecard's added value for ...
Sustainable Microfinance - Balanced Scorecard's added value for ...
Sustainable Microfinance - Balanced Scorecard's added value for ...
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• Business Processes - indicates the areas where the company needs to<br />
stand out in order to satisfy its customers and shareholders;<br />
• Learning & Growth - involves the improving developments that the company<br />
needs to realize if its strategy and vision are to be achieved<br />
Recognizing that some corporate visions and strategies may require additional<br />
perspectives, Kaplan and Norton state that some variation of the BSC framework is<br />
possible (Kaplan and Norton, 1996a, p. 34).<br />
Figure 3.1: The BSC framework (Adapted from Kaplan and Norton, 1996a, p. 9.)<br />
!<br />
3.2.3 Linking, Cause and Effect<br />
Without the linking of the four perspectives in a causal chain a ‘true’ BSC does not<br />
exist. Kaplan and Norton observe that: ‘Many managers believe they are using a<br />
BSC when they supplement traditional financial measures with generic, non-financial<br />
measures about customers, processes and employees … [But] A scorecard should<br />
contain outcome measures and the per<strong>for</strong>mance drivers of those outcomes, linked<br />
together in cause of effect relationship (Kaplan and Norton, 1996a, p. 53).<br />
In this vein, ‘The measurement system should make the relationships (hypotheses)<br />
among objectives (and measures) in the various perspectives explicit so that they<br />
can be managed and validated’ (Kaplan & Norton, 1996a, p. 30). For example,<br />
Elmar Hoogendoorn 31<br />
<strong>Sustainable</strong> <strong>Microfinance</strong>