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Sustainable Microfinance - Balanced Scorecard's added value for ...

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2.3.1 Double Bottom Line<br />

Most MFIs deal with a double bottom line. On the one hand they try to reach financial<br />

sustainability and on the other hand they try to increase their socioeconomic impact<br />

(Simanowitz, 2003). Finding the right balance between these two goals can be<br />

difficult. One of the tools that can help a MFI to promote financial per<strong>for</strong>mance as<br />

well as measure social per<strong>for</strong>mance is the client assessment tool (Woller, 2005). This<br />

tool helps to gather in<strong>for</strong>mation about the clients, analyze the in<strong>for</strong>mation and act on<br />

the in<strong>for</strong>mation. According to measurement expert Gary Woller, there are three<br />

generic approaches to client assessment (Crompton, 2007):<br />

1. Impact assessment;<br />

2. Market research;<br />

3. Client monitoring.<br />

Impact assessment is the process of both proving impact and improving<br />

interventions by measuring as accurately as possible the impact of an intervention<br />

and understanding the processes of intervention and their impacts so as to improve<br />

those processes (Hulme, 2000). This has become an increasingly important aspect<br />

of development activity as agencies and particularly aid donors have sought to<br />

ensure that funds are well spent. According to Pawlak and Matul (2004) impact<br />

assessment has a bad reputation by MFIs.<br />

Market research is the process of gathering in<strong>for</strong>mation on clients’ needs and wants,<br />

behaviours and perceptions. If carried out properly and if the data is used effectively<br />

it has the potential to strengthen financial per<strong>for</strong>mance (Crompton, 2007).<br />

Client monitoring is the process of tracking changes in clients’ profiles, well-being<br />

and behaviour. This will allow a MFI to monitor the socioeconomic status of their<br />

clients and consequently determine its social per<strong>for</strong>mance (Crompton, 2007).<br />

2.3.2 Mission drift?<br />

The phenomenon of mission drift captures the process whereby MFIs depart from<br />

their social mission, and increasingly focus on their financial per<strong>for</strong>mance. This focus<br />

on financial per<strong>for</strong>mance may harm the potential impact and outreach of<br />

microfinance programs, diminishing the poverty alleviation potential of microfinance.<br />

At the same time, this focus may harm the dual return that <strong>for</strong>eign institutional<br />

Elmar Hoogendoorn 13<br />

<strong>Sustainable</strong> <strong>Microfinance</strong>

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