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ackground. The literature review performed in section one forms the primary input of this research. The interview outline (see appendix C) is based on the findings from this part and the identified relevant BSC models are the basis for the new model. 4.7 Interviews The interviews will be the most essential element of this research and provide the answer to the question; how microfinance in the Netherlands can move towards sustainability by using the BSC. The ideas gained from the literature review will be used to develop appropriate interview questions. The interviews will be semi structured. This means that there is a list of themes and questions. During the interviews the questions and order can be different from earlier interviews (Saunders et al., 2009, p. 320). The reason for this is that it allows the interview to go in to the direction of the knowledge and expertise of the interviewee, while retaining a structure, which makes it comparison and coding possible. 4.7.1 Sample Selection Interviews The purpose of the research is to build a model. For this inductive exploratory approach it is important to allow broad perspectives of the matter to influence the research. For an exploratory approach it is important to interview ‘experts’ in the subject (see paragraph 4.2). To confirm the usability of the proposed model, the following groups of individuals would be potential candidates: • Members of the Council for microfinance; • Journalists; • Professors; • Employees of the ‘Stichting Microfinanciering en Ondernemerschap’; • Consultants; • Employees of a microcredit supplier (Qredits); • Business advisors of MF-point; • Starting entrepreneurs. Elmar Hoogendoorn 51 Sustainable Microfinance
All eight groups are interesting for discussion and input for the development of the final model. The last three groups could be used to pilot-test the final model. Except for the first two groups, at least one person for each group has been found willing and available for interviews, which have been conducted. Table 5.1 presents the people that have been interviewed. Name Short Position Company Karen Hofman KH Consultant McKinsey Vicent Stulen VS Project Manager Qredits Toon Bullens TB Professor Nyenrode University Robert de Lange RL Founder Mydivvi Oscar van der Ende OE Business Advisor Wijk in bedrijf Utrecht Marjolein de Boer & Claudia de Stefano MB & CS Director & Project manager Alberic Pater AP Consultant Triodos Facet Stichting Microfinanciering en Ondernemerschap Table 4.2: The Interviewees (Author) These ! seven interviews with eight interviewees have secured both the aspects of broad perspectives and expertise. All interviews have been tape-recorded and a detailed transcription of each interview has been written. On average the transcripts were fifteen pages long. After each interview, an analysis has been made in order to develop codes (see paragraph 4.4). After clear patterns were shown, enough interviews were taken (Müller, 2009). 4.8 The Research Design Microfinance practices in other countries will act as the central starting point of this research. The first aim is to establish what different microfinance players are present in the Netherlands and what models are being used. The next step is to determine how the BSC will help the different microfinance players to move towards sustainability. After this has been established, the next step will be to evaluate for what player the BSC will have the most potential and would be most appropriate to apply to, thus focusing on only one player in-depth. Evaluating different BSC models will be the next step, and what different dimensions are being used in different Elmar Hoogendoorn 52 Sustainable Microfinance
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! ! Sustainable Microfinance Balanc
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Keywords and Abstract Sustainable M
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Condensed Table of Contents ! ! Key
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3.3 Lessons from previously develop
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List of Figures ! Figure I-1: Thesi
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Page 13 and 14: 1. Overview This chapter serves as
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Figure B-2 Simplified Strategy Map
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Figure B-5 Comprehensive Performanc
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Organizational Development • What
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RL start at the core; 'why do you w
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Appendix E - Social ! KH jobs creat
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Appendix F - Financial ! Liquidity
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OE through friends and family and a
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MB that has to do with you financia
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RL You can test it, by launching fo
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Appendix I - Internal Business Proc
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OE he has an advantage and should f
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Appendix L - Network ! Professional
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Appendix M - Business Development S
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Appendix N - General BSC model ! Us
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Appendix O - Relation and Link ! Eq
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Appendix P - Most Important Financi
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Appendix R - Sustainability of Micr
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Appendix S - Qredits ! KH The main
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Bibliography Affleck, A. and Mellor
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Derban, W., Binner, J. and Mullineu
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the case of the tourism industry,
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Kunc, M. (2008), 'Using systems thi
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McKinsey & Company, p. 3., Availabl
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Shrader, C.B., Mulford, C.L. and Bl
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Woodworth, W. and Woller, G. (1999)
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