Sustainable Microfinance - Balanced Scorecard's added value for ...

ackground. The literature review performed in section one forms the primary input of
this research. The interview outline (see appendix C) is based on the findings from
this part and the identified relevant BSC models are the basis for the new model.
4.7 Interviews
The interviews will be the most essential element of this research and provide the
answer to the question; how microfinance in the Netherlands can move towards
sustainability by using the BSC.
The ideas gained from the literature review will be used to develop appropriate
interview questions. The interviews will be semi structured. This means that there is a
list of themes and questions. During the interviews the questions and order can be
different from earlier interviews (Saunders et al., 2009, p. 320). The reason for this is
that it allows the interview to go in to the direction of the knowledge and expertise of
the interviewee, while retaining a structure, which makes it comparison and coding
possible.
4.7.1 Sample Selection Interviews
The purpose of the research is to build a model. For this inductive exploratory
approach it is important to allow broad perspectives of the matter to influence the
research. For an exploratory approach it is important to interview ‘experts’ in the
subject (see paragraph 4.2). To confirm the usability of the proposed model, the
following groups of individuals would be potential candidates:
• Members of the Council for microfinance;
• Journalists;
• Professors;
• Employees of the ‘Stichting Microfinanciering en Ondernemerschap’;
• Consultants;
• Employees of a microcredit supplier (Qredits);
• Business advisors of MF-point;
• Starting entrepreneurs.
Elmar Hoogendoorn 51
Sustainable Microfinance