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increase in client satisfaction (lag indicator). Lead indicators allow a company to<br />

manage their strategy operationally. They can also help to indicate intermediate<br />

changes in processes or indentify intangible assets that are necessary to achieve the<br />

desired final result. Each perspective should have lead and lag indicators, creating a<br />

two-directional cause and effect chain.<br />

3.2.5 Purposes<br />

When a BSC is designed in this way, it is more than just a strategic measurement<br />

system; it will also be a strategic control system that acknowledges the different<br />

expectations of the various stakeholders. The key principles behind the scorecard<br />

are (Lynch, 2009, p. 508; Hopper et al., 2007, p. 178):<br />

• Translating the vision – through clarifying and gaining consensus;<br />

• Communicating and linking – by setting goals and establishing rewards <strong>for</strong><br />

success;<br />

• Business planning – to align objectives, allocate resources and establish<br />

milestones;<br />

• Feedback and learning – to review the subsequent per<strong>for</strong>mance against the<br />

plan.<br />

The ultimate purpose of the BSC is to translate the vision and strategy of an<br />

organization into measureable objectives with a practical meaning <strong>for</strong> management.<br />

3.2.6 Process<br />

The first step in achieving these purposes is, to clarify and translate the vision and<br />

strategy into specific strategic objectives and related measures. The next step is to<br />

translate the overall strategy and objectives into specific objectives and measures <strong>for</strong><br />

each team or employee (holding a key position in the organization). These objectives<br />

and per<strong>for</strong>mance measures will later be the basis <strong>for</strong> the rewards. The following step<br />

is to communicate these specific objectives in relation to the overall vision and<br />

strategy to all teams and employees (Kaplan and Norton, 1996a, p213). The final<br />

step is gaining feedback and learning <strong>for</strong>m it.<br />

3.2.7 Success of the BSC<br />

Lee (2006, p. 52) argues that the following characteristics legitimise the BSC as a<br />

useful framework <strong>for</strong> improving per<strong>for</strong>mance:<br />

Elmar Hoogendoorn 33<br />

<strong>Sustainable</strong> <strong>Microfinance</strong>

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