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Appendix P – Most Important
Financial Social Demand Personal Satisfaction Reason to Start Network
KH The financials in general, and do those ads up to profit. A real in- depth check, does this make sense?
KH on the one hand the social aspect and on the other hand the more financial side, those are the two
main important things.
VS The entrepreneur really needs to show that he taught his plan through. He needs to know what his
customers want. Show that he has done market research, searched the Internet.
TB the most important thing is that he is satisfied, why does he need to make money than?
TB Do not start from the financial perspective. Accepted that the financial is only there to facilitate the
other aspects. Go to the costumer and employee and ask what do you really want.
TB make the social aspect important. What do you want to contribute to the society? Empowerment of
people, growth. Ask yourself, what do you want to achieve?
TB you should only create and support a business when it clearly and explicitly has an economic, and or
social and or ecological objective. I really mean that.
RL the first step is to see where the demand is. Without demand, you do not even need to start.
RL your network is extremely important especially when you offer a service.
OE That is something we really talk about in-depth. What is the motivation to start a business?
OE Especially the first question; 'why do you so badly want to have your own business?' The first three
years you will be in the shit.
OE it is very important to realize: ‘I choose for this because, ... ‘
MB That is very important that people do not start when is does not make sense.
MB most important are a lot of personal characteristics.
MB Things will go very differently than how you have planned them. In the end, the personal characteristics
are the most important, how are you going to deal with that?
MB Entrepreneurial capacities are important. I think that 'secretly' that is one of the most important things.
MB Whether you remain an entrepreneur is whether you remain calm and see opportunities. I think those
things are more important than all those other things.
MB In the end if you can life from it is very important.
AP For example MFI want to improve the living conditions of their costumers. How do we create insight,
and how can we check whether that is really happening?
AP In first instance that is really about the measurement, how do you make sure you measure something
that you know how well you are doing?
AP Second how do I use the information I measured in my internal business processes, to use that in a
strategic way. When I see, that my customers, my microfinance customers do not get better from it, by
income or assets or whatever.
AP What I find important is that when you implement this at a MFI, than what is the mission of that MFI?
When that is the empowerment of women, if that is your mission, than you need to be able to say
something about that.
AP Is that going good, how many women did we empower, what is that and how do we measure that?
AP If you are a MFI that does not focus on woman, than I do not think it makes a lot of sense to measure
the percentage of women.
AP In that perspective, if you talk about do you measure millennium goals, which are still relatively broad. I
am more specific, I sit down with them and talk about; 'what is your mission and what concrete
objectives can you filter from that, and from there measure.
AP you can look at several things, you can look at what type of customers do I have? Most organizations
say we focus on poor costumers. Than, I want to see that. Than you will help such an organization to
measure whether they are helping the right target group.
Elmar Hoogendoorn 132
Sustainable Microfinance