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1935 Cadillac - GM Heritage Center

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CHAPTER I<br />

CADILLAC SERVICE<br />

' I A HE OWNER of a <strong>Cadillac</strong> motor car has purchased a fine piece<br />

of machinery to serve him as a pleasant and dependable<br />

means of transportation. The <strong>Cadillac</strong> provides this means;<br />

pleasant because of its fine performance, comfort and ease of control;<br />

dependable because of the care with which it was built and<br />

because of <strong>Cadillac</strong> Service,<br />

which operates on a standard<br />

policy, guaranteeing the owner<br />

efficient service everywhere at<br />

standard prices under factory<br />

regulation.<br />

<strong>Cadillac</strong>-La Salle Service<br />

Stations<br />

<strong>Cadillac</strong> Service is available<br />

wherever <strong>Cadillac</strong> and La Salle<br />

cars are sold. Service stations<br />

conducted by <strong>Cadillac</strong> distributors<br />

and dealers are designated<br />

as "Authorized <strong>Cadillac</strong>-La Salle<br />

Service Stations," and are<br />

identified by the exclusive sign<br />

shown on this page. Wherever<br />

this sign is displayed, the „-¾ 7 - Authorized <strong>Cadillac</strong>-La Salle<br />

1<br />

°<br />

' . Service Stations display this sign at<br />

owner will find an organization th e<br />

service entrance,<br />

prepared to service <strong>Cadillac</strong><br />

cars. This means proper equipment, factory-trained personnel,<br />

a stock of genuine replacement parts and standardized policies<br />

and methods.<br />

131

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