1935 Cadillac - GM Heritage Center

of those whose knowledge and experience qualify them to perform
the required work efficiently and in accordance with factory
recommend ations.
A car such as the Cadillac, built with skill, precision and fine
workmanship, is deserving of the finest care of qualified experts
in any service work that may be required. Authorized Cadillac-
La Salle Service Stations are qualified to do this work in a manner
not to be duplicated elsewhere.
They have a more sincere interest in the operation of the
Cadillac owner's car than anyone else could have. Their personnel
are specialists, having had more experience on Cadillac
and La Salle cars than anyone could have who works on all makes
of cars. Furthermore, their personnel secure the benefits of continuous
factory training, through the medium of up-to-date, expert
information on Cadillac adjustments and service methods,
supplied exclusively to them by the Cadillac factory in regular
publications and special bulletins.
Preventive Service
Preventive service is the fundamental principle of Cadillac
Service. It is based on the knowledge that regular expert attention
keeps emergency service at a minimum, assuring continuous
satisfactory operation of the car with a minimum of interruption
and expense.
The first thought, of course, is the proper protection of all
working parts through correct lubrication according to schedule.
The second, of great importance, is systematic inspection every
1000 miles, or approximately once a month, so that any necessary
adjustments may be made before the need becomes an emergency.
Authorized Cadillac-La Salle Service Stations will make such
inspections without charge. Lubrication and any necessary
adjustments will then be performed at standard prices under
factory regulation after the owner has approved the work and the
prices.
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Repair Parts
Genuine Cadillac parts, manufactured to the same specifications
as the parts originally used in the car, are carried in stock
by Authorized Cadillac-La Salle Service Stations. They are sold
at uniform prices throughout the United States and are not subject
to the addition of handling, excise or other supplementary
charges. Printed price lists, published by the Cadillac Motor
Car Company, are open to inspection by owners at any Cadillac
distributor's or dealer's service station.
Flat Rate Service
j
Authorized Cadillac-La Salle Service Stations are prepared to
offer service to the owner by means of individual operations
quoted on a flat rate basis andjauthorized by the owner as occasion
requires.
I
When a car enters the scrwee station, it is promptly inspected
by an expert tester who quotls the owner an exact price, which in
practically every case includf s material as well as labor, for the
work he finds necessary. The owner then authorizes the work at
this price and when he receives the bill, this is the price he pays.
Charges prevailing at Authorized Service Stations are based on
standard schedules furnished by the Cadillac Motor Car Company.
These schedules call for methods and tools approved by
the same engineers who designed and built the car, thus assuring
the highest quality of work at the lowest possible price. Standard
price schedules are open to owners for inspection at any Authorized
Cadillac-La Salle Service Station.
Lubrication Agreement
Lubrication according to schedule is the most important service
attention required by the car. I The Cadillac Lubrication Agreement
is made available to Cadillac owners by Authorized Service
Stations in order to provide the most convenient and least expensive
way of securing this essential service. The Lubrication
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