4 years ago


Contracion were able to

Contracion were able to carry art the remodelirtg project without closing the theatre because the auditorium and foyer (below) were walled off. When the new construction work was finished (aboye), the wall was removed, from the foot of the stairs on, and the new and old parts were united into one large free area. The photo at the bottom shows the mezzanine lounge. FAIRBANKS, ALASKA REMODELING Continued from preceding page selves frequently present as typical of an entertainment place in the interior of Alaska. Polished granite and vitreous tile were used for the entrance area, along with aluminum doors and trim. The boxoffice is located in an inner lobby. This area is closed off by aluminum doors through which patrons pass by a large and elaborately styled concessions to reach the holding area. Despite the fact that temperatures get pretty low in Fairbanks, the operation was carried on without closing down the theatre. Fortunately the original interior walls completely shut the theatre auditorium and old lobby off from the area which had housed the travel agency. So, this work was carried out first. When it was completed the walls were removed to tie the new boxoffice-lobby area into the theatre plan, and work began on the remodeling of the old boxoffice and lobby into travel agency space. Orchestra and balcony seating capacity of the Empress is 678. No change was made in the balcony seating arrangement, but the mezzanine lounge was somewhat reduced in size in order to provide for a ladies' pwwder room and a room for the usherettes. The Empress is a first run A house, with a drawing radius of 20,000 plus the resident military personnel and members of construction crews in the summer. CREDITS; Chongeoble program equipment: Wagner letters, Sealuxe frames • Carpeting: Korogheusian • Air Conditioning: Trane Climate Changer • Seating: Heywood-Wakefield • Stoge Equipment: RCA Synchro-Screen • Dimmers: Superior Electric • Owner: Lathrop Co. • Manager: Dan Redden. 10 The MODERN THEATRE SECTION

— /^ Our friend Jones is a wise young man. He relies on experts whenever he can. His lawyer, for instance, helps keep things right, So Jones can sleep in peace at night. ^^ And now the time has come once more When Jones needs carpet for the lobby floor. But all his cares have been dispersed. He called his Smith Carpet Expert— First! He learned his Smith man is in the know How his sharp judgment will save Jones dough. And when his carpet is properly down He'll have the most beautiful lobby in town! Consult Your Smith Contract Carpet Expert lES, REGARDLESS OF YOtTR CARPET NEEDS, you can rely on your Alexander Smith Theatre Carpet Expert to give you sound carpet advice. He'll show you the colors and patterns best suited to your needs ... in the type of carpet that will provide maximum service. And, of course, his long experience is your assurance of accurate, economical estimating that will give you the most for your money. For the name of the Smith Theatre Carpet Expert nearest you, write Alexander Smith, Inc., Department IB, 295 Fifth Avenue, New York 16, New York. Alexander Smith CONTRACT /fg_3 CARPET DIVISION Also sole selling agents, C. H. Masland Carpets BOXOFFICE :: January 3, 1953 11