Boxoffice-January.03.1953

.
—
—
:
y
irS TIME
again
.
,..««
TO WAKE UP SCRAPPY!
Scrap's getting scarce again . . . compared
to the amounts we need . . . and it's
up to all of us to help produce enough steel.
107,000,000 tons of steel is the present
rate of production in 1951 . . . 119,500,000
tons is expected in 1952.
tons.
Last year, 1950, we produced 97,800,000
All that extra steel— enough to take care
of both military and civilian needs—calls
for more scrap iron and steel.
Scrap Inventories Are Alarmingly Low
While steel mills are producing at a
greater rate than ever, scrap inventories
nave dwindled. Many mills are operating
on a hand-to-mouth hasis with shut-downs
NON-FERROUS SCRAP IS
threatened unless we furnish more scrap.
We do have the scrap. It's everywhere,
not just in the form of production scrap
the "leavings" of machining, normally
turned over to scrap dealers . . . but also
in the form of idle metal: obsolete machines
and tools, no-longer-usable jigs and
fixtures, gears, chains, pulleys, valves, pipe,
abandoned steel structures, etc.
We must have this idle metal to keep
the furnaces running.
Please cooperate. Set up a Scrap Salvage
Program in your plant now. For a complete
plan on "how to do it", write for
booklet "Top Management: Your Program
for Emergency Scrap Recovery". Address
Advertising Council, 25 W. 45 Street,
New York 19, N. Y.
NEEDED, TOO!
This atlvertigement is a contribution, in the national Interest, by
BOXOFFICE
Why Do We Need Scrap?
Steel is made half from pig iron,
half from scrap. With production on
the increase, more scrap must be
purchased. And it's up to you to "dig
it out" and sell it.
SCRfiPPY SAYS
JOPA/...
TOMORROW
78 BOXOFFICE :: January 3, 1953