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Boxoffice-January.03.1953

. — — : y irS TIME

. — — : y irS TIME again . ,..«« TO WAKE UP SCRAPPY! Scrap's getting scarce again . . . compared to the amounts we need . . . and it's up to all of us to help produce enough steel. 107,000,000 tons of steel is the present rate of production in 1951 . . . 119,500,000 tons is expected in 1952. tons. Last year, 1950, we produced 97,800,000 All that extra steel— enough to take care of both military and civilian needs—calls for more scrap iron and steel. Scrap Inventories Are Alarmingly Low While steel mills are producing at a greater rate than ever, scrap inventories nave dwindled. Many mills are operating on a hand-to-mouth hasis with shut-downs NON-FERROUS SCRAP IS threatened unless we furnish more scrap. We do have the scrap. It's everywhere, not just in the form of production scrap the "leavings" of machining, normally turned over to scrap dealers . . . but also in the form of idle metal: obsolete machines and tools, no-longer-usable jigs and fixtures, gears, chains, pulleys, valves, pipe, abandoned steel structures, etc. We must have this idle metal to keep the furnaces running. Please cooperate. Set up a Scrap Salvage Program in your plant now. For a complete plan on "how to do it", write for booklet "Top Management: Your Program for Emergency Scrap Recovery". Address Advertising Council, 25 W. 45 Street, New York 19, N. Y. NEEDED, TOO! This atlvertigement is a contribution, in the national Interest, by BOXOFFICE Why Do We Need Scrap? Steel is made half from pig iron, half from scrap. With production on the increase, more scrap must be purchased. And it's up to you to "dig it out" and sell it. SCRfiPPY SAYS JOPA/... TOMORROW 78 BOXOFFICE :: January 3, 1953

— — — — — — . . . Nat . . Al . . William . . Norman . . Richard . . Otto . . . Sherburne . . Ralph Boston Grosses Down; Some New Product BOSTON—Many theatres filled in with reissues, but others bravely offered new product, which was expected to brighten considerably later. Local newspapers were filled with alluring ads promoting the offerings. (Averoge Is 100) Astor—Two reissues Beocon Hill—Two reissues Boston—Two reissues Exeter Street The Promoter (U-l), 7th «k 80 Kenmore The Magic Box (Fine Arts); The Mudlork (20th-Fox), 7th wk 75 Memorial Hangman's Knot (Col); Doncing With Crime (5R) 70 Metropolitan Clcopotro (Para), reissue 65 Paramount and Fenway Cattle Town (WB); Train of Events (Fine Arts) 60 State and Orpheum Everything I Have Is Yours (MGM); Target Hong Kong (Col) 80 Reissue Bills Tops First Runs With 100 in New Haven NEW HAVEN—A reLssue program did the best business at the downtowners in a customarily slow week. "Cry, the Beloved Country," wound up a three-week run. Loews College The Great White Hunter (LP); Captain Kidd (LP), reissues 100 Lincoln Cry, the Beloved Country (UA), 3rd wk. . 75 Paramount Cleopatra (Paro), reissue; Artie Flioht (AA) 60 Loew's Poll Bloodhounds ot Broadway (20th-Fox); Fearless Fagan (MGM) 75 Roger Sherman Outpost in Malaya (UA); Sea Tiger (AA) 70 Hartford Holdovers Top First Runs Grosses HARTFORD—The combination bill of "My Pal Gus" and "Everything I Have Is Yours" scored 115 in a second week at Loew's Palace. Allyn Thunder in the East (Pora) 100 Art Bachelor and Bobbysoxer (RKO); Bachelor Mother (RKO), reissues 90 E. M. Loew The Pothtinder (Col); Love Island (SR) 80 Poll Stars and Stripes Forever (2Qth-Fox); Bomba and Jungle Girl (AA) 95 Palace Everything I Hove Is Yours (MGM); My Pol Gus (20th-Fox), 2nd wk 115 Strand Abbott and Costello Meet Captain Kidd (WB); Night Without Sleep (20fh-Fox) 105 Boston Telepix Grooms New Women Managers BOSTON—After nine years a.s manager of the Telepix Theatre, New England's only new.sreel house, Nancy Hopkins has retired to her family home in Maine. Her assistant Harriet Herendeen took over Telepix duties, but she will be married soon to George Bernhart, a public relations counsellor. Telepix is now grooming for management positions Sharon Bodenstein of Ilion, N.'Y'., and Jane Eker, formerly with the American Academy of Ai-ts and Sciences. Despite the high replacement rate of attractive young women, employed as managers, the Telepix management believes that for certain types of theatres, women possess advantages which men do not have, such as high standards of cleanline.ss and order and the ability to greet the public with charm and poise in the role of a hostess. Eastern Managers for U-I To Convene January 5 BOSTON—John J. Scully, district manager of Universal, returned from a ten-day visit to Hollywood and called a sales meeting for all branch managers and salesmen in the eastern area for January 5 at the Hotel Statler. Boston Industry Highlights of '52 BOSTON—The year 1952 saw many new developments in the film industry here. Listed here is a month-by-month account of the major activities of the industry throughout the year: JANUARY The Jimmy building was dedicated at . . special ceremonies, followed by a huge banquet at the Hotel Statler . . Walter Brown . was elected chief barker of Variety Club of New England . Twig was appointed assistant branch manager at Warners . . . Theodore Fleisher was elected president of Interstate Theatre Corp . Samuel Pinanski was elected a director of the Brookline Trust Smith Management Co. acquired Co. . . . nine houses of Giles Theatres . Holquist. repairman at Capitol Theatre Supply, died. FEBRUARY Norman Glassman was re-elected president of Independent Exhibitors, Inc., of New England . Schwalberg, president of Paramount Distributing Co., held a pre.s.s conference and later spoke at Sentry Lodge, B'nai B'rith, Brookline . Dobbyn jr., RKO film salesman, was killed in an . . Charles automobile accident in Vermont . Parshley, projectionist at the University Lawrence Laskey Theatre, Cambridge, died . . . was appointed general chairman for greater Boston for the Bonds for Israel drive ROiS celebrated his 40th year in the industry ... A dozen new drive-ins were going up for late spring and early summer openings. MARCH Samuel Pinanski was named president of Sentry Lodge B'nai B'rith, Brookline Nathan Yamins was re-elected national delegate to represent Independent Exhibitors, Inc., of New England at Allied States Ass'n board meetings . Glassman was appointed as COMPO delegate from the same organization ... A farewell luncheon was tendered Al Kane, Paramount executive, appointed southern division manager . . . Several of the hardier drive-ins in southern sections of New England opened . . . James Godsill was appointed New England sales manager for Rel.ston, Inc., candy concessionaires . . . Martin and Lewis played a week at the Metropolitan. APRIL Allied Theatres of New England elected three new directors—Theodore Fleisher, Philip Smith and Winthrop Knox jr. . . . Affiliated Theatres Corp. celebrated its tenth anniversary . . . Martin J. Mullin was given the Great Heart award at a Variety Club meeting . . . Arthur Lockwood was named co-chairman of the 1952 Jimmy fund drive, with Louis Perini . . . Hy Pine was appointed chairman of the motion picture division in New England for the United Cerebral Palsy Ass'n . . . Smith Management Co. moved to new and larger offices at the New England Mutual Life Insurance building. MAY Affiliated Theatres Corp. was tendered a Allied Convention Takes Top Interest for 1953 Boston—Probably the most important industry event listed for 1953 in Boston is the national Allied States Ass'n convention and board meeting, which has been set for October 3-7, with the board meeting taking up the first two days and the regiHar national convention the last three days. Independent Exhibitors, Inc., of New England and the Drive-in Theatres Ass'n are making plans now for the big event. Another 1953 offering of interest Ls the presentation of the Natural Vision threedimensional film, "Bwana Devil," which is set for a run at the Metropolitan Theatre the latter part of January. The highly discussed Cinerama has not as yet been signed for a Boston theatre, but when it does come here it will in all probability be housed at the Colonial Theatre, a former legitimate house. Negotiations are now under way for the .sale of the theatre to parties interested in installing Cinerama. . luncheon by the industry marking its tenth anniversary . . . Walter Diehl was re-elected business agent and Joseph Nuzzolo re-elected Herman president of lATSE Local 182 .. Rifkin married Mrs. Sadye Felizson of Bel- Sam Horenstein celebrated Aire, Calif . . . 25 years with the Manley Co. in New England Graves, manager at Plymouth, N.H,, won first prize in Interstate Theatre Corp.'s managerial exploitation contest. JUNE Theodore Fleisher and Herman Mintz were elected trustees of the Childrens Cancer Research foundation . . . Independent Exhibitors, Inc., held upstate meetings in Concord, N.H.; Springfield, Mass.; Augusta, Me., and Montpelier, Vt., headed by Ray Feeley and Norman Glassman . . . Three exhibit«rs brought suit before a master in Suffolk superior court seeking to enjoin the commissioner of public safety from enforcing the two-men-in-a-booth regulation in Massachusetts. JULY The 1952 Jimmy fund campaign got under way upstate with huge fanfare and a tour of stars and officials, headed by Arthur Lockwood and Bill Koster . . . William Frieday, Windham, Me., Drive-In, died. AUGUST An enthusiastic COMPO meeting was conducted by Francis Dervin, chairman, for efforts toward repeal of the 20 per cent admissions tax . The drive-in committee got . . together for collections for Jimmy fund . . . Joan Crawford met the press and circuit heads at a luncheon at the Ritz Carlton . . . Al Swerdlove took over Lippert FUms distribution . lannuzzi was named manager of the Warner exchange. SEPTEMBER Martin Mullin was named chairman for (Continued on next page) BOXOFFICE January 3, 1953 NE 79