Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
WINNIPEG<br />
jVJanagers of the display advertising departments<br />
of the Free Press and the Tribune<br />
have simultaneously announced that, commencing<br />
the first of the new year, advertising<br />
rates for theatre ads will be increased<br />
two cents per agate line (28 cents an inch).<br />
Exhibition circles groaned at this announcement<br />
since this additional burden in the<br />
ever-increasing cost of theatre operation cannot<br />
be passed on to the public, it being felt<br />
that the saturation point in high theatre admissions<br />
has been reached and any further<br />
increase in admission prices would result in<br />
decreased patronage.<br />
. . .<br />
Both the Paris and the Valour, under Cohen<br />
Bros, management and ownership, closed<br />
Christmas eve and Christmas day, which are<br />
traditionally the two slowest days in show<br />
business in the year George Rathwell<br />
opened the Valour on Boxing day with Bunin's<br />
"Alice in Wonderland," plus "Moonlight Sonata,"<br />
which features Ignace Paderewski's<br />
only screen appearance.<br />
Exhibitors trained the heavy guns of entertainment<br />
on the public by exploding in the<br />
theatre pages with the best from Hollywood.<br />
The Garrick had "Bloodhounds of Broadway,"<br />
the Met was showing Warners, "The Crimson<br />
Pirate," the Capitol MGM's "Everything I<br />
Have Is Yours," the Gaiety, Paramount's<br />
"The Greatest Show on Earth," and Odeon<br />
had "Outpost in Malaya," the Lyceum was<br />
'
Change language