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—<br />
REFRESHMENT SERVICE<br />
A Compact Snack Bar<br />
Really<br />
COUNTER DISPLAY PAYS<br />
Every 24 count container of Jujyfruits opens into a neat<br />
attention-getting display—as shown above.<br />
Takes up little room on counter — increases Jujyfruit sales!<br />
Persuade your retailers to use the display— and watch your<br />
Jujyfruit volume grow!<br />
One of the most popular candies of the day . . . Jujyfruits<br />
are advertised in Life, Saturday Evening Post, Look Magazine<br />
and on Television and Billboards.<br />
HENRY HEIDE, Incorporated<br />
313 HUDSON STREET, NEW YORK 13, N. Y.<br />
HOT popcorn means more<br />
The Hollywood SERVEMASTER can prove it to YOU:<br />
• Keeps popcorn HOT ... not just worm<br />
A new merchandising unit constructed<br />
for immediate operation to serve Hires<br />
root beer in conjunction with grilled<br />
frankfurters has been introduced by the<br />
Charles E. Hires Co. The bar is attractive,<br />
combining stainle.ss steel and handfinished<br />
oak in a modern design, and was<br />
developed exclusively for Hires.<br />
Although unusually compact, the bar<br />
has been profit- tested and proved capable<br />
of volume economical operations under a<br />
variety of location requirements. It is<br />
suitable for both drive-in and indoor theatre<br />
concession operation.<br />
Hires executives, Peter W. Hires of the<br />
fountain syrup and fixture division, and<br />
C. Duffield Clarke of the national accounts<br />
division, are at the head of an extensive<br />
distribution program for the unit now being<br />
produced on a large scale.<br />
Canada Dry Sponsors Terry'<br />
Canada Dry is stimulating the sale of<br />
the beverage by sponsoring a new television<br />
production of "Terry and the Pirates," and<br />
reinforcing the merchandising campaign<br />
by extensive use of the Terry group of<br />
characters in newspaper and magazine advertising.<br />
The half-hour show is to be<br />
telecast on alternate weeks and will be<br />
televised on a spot network basis, with local<br />
broadcast time varying from city to city.<br />
• Stores up to 350 boxes or bogs of popcorn<br />
• Eliminates one ottcndont during rush hours<br />
over the counter selling<br />
• Tops for speed . . .<br />
• Animoted display, brilliant lighting, elevator wells<br />
• Eye-appealing, streamlined design<br />
• Economical operation. Plugs into any<br />
110 to 125yolt AC electrical outlet.<br />
Get the full story. Write NOW ... or use the FREE<br />
postcaril on o'oe 44, marking in this ad's key number. 30B.<br />
Popcorn for the Breath<br />
Chlorophyll— that magic green stuff<br />
has popped into America's popcorn business.<br />
Samples of the new concoction, which is<br />
said to clean the breath as it is eaten, were<br />
on display during the recent convention of<br />
the National Ass'n of Popcorn Manufacturers<br />
in Chicago.<br />
Inventor is Carl DeWeese, who thought<br />
up cheese-flavored popcorn.<br />
30 The MODERN THEATRE SECTION
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