Boxoffice-January.03.1953

—
THOUSANDS OF EXHIBITORS
'^'otect the hecii'*
vfith
RCA SERVICE
and there's a reason why:
RCA SERVICE is
Prompt • Efficient • Courteous
RCA Service Company, Inc.
A RADIO CORPORATION OF AMERICA SUBSIDIARY
CAMDEN, NEW JERSEY
UnSURPflSSED
UflLUES!
UniVERSHL CHfllR
L IDEAL
32 ALL-STEEL MODELS
Conventional or Slide-Back type which, with
smooth, effortless retraction, gives 100% more
passing space and eliminates the necessity of
standing.
LUXURIOUS COMFORT
BEAUTIFUL STYLING
Full length back panel eliminates pinching
hazards. No protruding parts to snag clothes.
The Most Serviceable Chair Made
For maximum service, more even usage, seat
cushions are easily removable for relocating
without the use of tools.
Free planning service.
GET THE EXTRA MONEY
The following concems have recently
filed copies of interesting descriptive literature
with the Modern Theatre Injormation
Bureau. Readers who wish copies may
obtain them promptly by using the Readers'
Bureau postcard in this issue of The Modern
Theatre.
L-1534 Arrow Development Co., Inc.
has released its latest illustrated folder on
merry-go-rounds. Three such rides are
available, plus auto, airplane and miniature
train rides. Specifications as to capacity,
construction, drive, lighting and dimensions
are also given. A single sheet is in
included with FOB prices.
L-1535—A FOUR-PAGE technical bulletin
describing its expanded line of Series 23
gas-fired unit heaters has been issued by
United States Air Conditioning Corp. A
complete and newly designed line of blower
heaters, approved for use with ductwork, is
also featured. Included in the booklet are
capacity tables and roughing in dimensions
for the complete unit heater line.
L-1536 Dawo Corp, has issued two illus'
trated folders. One contains facts and figures
on ramp and directional signs for
drive-ins, and the other contains data on
Dawo's in-car speakers. A complete price
list also is included.
L-1537 An eight-pace bulletin on retractile
cords for general communication
and power applications, particularly in
drive-in theatres, now is available from
Koiled Kords, Inc. The bulletin explains
how the cords are made, where they are used
and the specific features which make their
use advantageous. Also included are photos
of actual applications of cords.
L-1538—A QUICK reference index maintenance
painting guide in the form of a fourpage
folder is available to theatre owners
and managers through Wilbur & Williams
Co. Information such as painting of metal
for rust control, painting without odor,
protecting concrete floors and walls, and
protection against chemicals and corrosion
is included. How to cut maintenance costs
through the use of paint coatings designed
for the purpose also is clearly outlined.
L-1539—PoBLOCKi & Sons Co. has released
a six-page bulletin giving specifications for
display, poster cases and bulletin boards.
In addition to the three standard extruded
aluminated aluminum models, Poblocki
manufactures custom-built display cases of
stainless steel and bronze in any shape or
design to fit any conditions. Detailed diagrams
on five cases are given in the release
by the company.
50
L-1540 The DeVry Corp. has released
an illustrated, 24-page product catalog on
projection and sound equipment. Twentytwo
separate items for indoor and drive-in
theatres are covered. Operational data
and specifications also are included in this
handy guide.
The MODERN THEATRE SECTION