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Boxoffice-January.03.1953

I'hoto by llnrlrrwood &

I'hoto by llnrlrrwood & Underwood The MODERN THEATRE SECTION

^& JANUARY 3, 1953 o n I n t Traffic Control in Sub-Zero Weather g Improving Acoustics in Existing Theatres Robert Boiler 12 Luminous Display Keyed to Theatre's Name 14 A Small-Towner With Big-Town Economy Ideas Haviland F. Reves 16 Suggested Portable Equipment for Theatre Fire Protection J. A. Neumartn 18 A Month-to-Month Maintenance Calendar for the Theatre Haviland F. Reves 20 A Stain-Removal Shelf for $3.50 21 A Hairpin-Shaped Counter Speeds Patron Service at Ezell Drive-Ins 25 Vital Points to Watch in Electrical Survey L E. Pope 32 Tips on Trouble Shooting for Men in the Booth Wesley Trout 36 Elevated Booth and Extreme Low Projection Angle Permit Use of Nonslanting Screen Tower Go/7 f. Lipman 40 DEPARTMENTS: Refreshment Service 25 Advertising Index 44 Projection and Sound 36 ^ew Equipment and Developments 48 Drive-ln Theatres 40 Literature Readers' Service Bureau 43 About People and Product. ON THE COVER Efficient planning of the interior of the Parthenon Theatre not only compensated for the loss of 600 square feet of space, occasioned by a street-widening program in Hammond, Ind., but created a more efficient holdout area. One stairway was removed and the other widened, permitting balcony patrons to spill at one side of the lobby only, direct to the outside, eliminating cross circulation. Interesting design and decorative features are the stair railings of plate glass with etched ornamentation and the attractive metal ornament on the fascia above the outer lobby. 50 51 It is really a happy new year for exhibitors because of the removal of the two-year ban on theatre construction. Since it is no longer necessary for the theatreman to apply for permission to build, and since he - may now self-authorize five tons of steel and 500 pounds of copper per project each quarter and pyramid these supplies, 1953 will undoubtedly see construction of great numbers of new theatres. A further boon is the fact that no limitation at all will be placed on the use of foreign and used steel. Under this new setup even the larger drive-in theatres can be built, and with new techniques of design and construction, indoor houses, except those of the super de luxe type, can also be built. With the increased allotments on a quarterly basis, it should be possible to start construction in the middle of a quarter and continue into the third quarter, thus obtaining 15 tons of steel. For a theatre designed to be built with reinforced concrete, steel trusses, bar joists and metal decking this is believed by some architects to be ample steel to even construct a fireproof theatre. The copper allotment is considered to be ample for indoor structures. Theatres built or remodeled recently reflect architectural ingenuity in designing buildings to meet particular local needs. In this issue is the story of a theatre built to provide maximum holdout space to accommodate patrons in the sub-zero temperatures of Alaska. Perhaps many exhibitors have felt that achieving good acoustics in older theatres would involve major remodeling and great expense. If so, they will find the article on improving acoustics in existing theatres of particular interest, for often solutions are comparatively simple and inexpensive. I. L. THATCHER, Managing Editor The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. Editoriol or general business corresDoncence snouid De aaaressea to Associoiea Puolicartons. 825 Van Brunt Blvd., Kansas City 24, Mo. Eastern Representative; A. J. Stocker, 9 Rockefeller Piazo, New York 20, N. Y.; Central ReoresenTorives; Ewing Hutchison ana E. E. Yeck, 35 East Wockor Drive, Chicago 1, III.; Western Representative: Bot> Wettstein, 672 South Lafayette Park Place, Los Angeles 5, Calif.