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Boxoffice-January.03.1953

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Esther Green of FEPCO at Omaha<br />

Is Queen in More Ways Than One<br />

From North Central Edition<br />

OMAHA—Two years ago, while on a trip<br />

east, Mrs. Walter M. (Esthen Green was<br />

chosen Queen for a Day on a national radio<br />

program. The selection was easily understandable<br />

to Omahans. Esther Green had<br />

been a queen in their hearts for many years.<br />

In the midwestern film industry, Mrs.<br />

Henry McGrath, general manager, and<br />

Mrs. Walter IM. Green, check a press<br />

proof at the Film Exhibitors Printing Co.<br />

in Omaha.<br />

Green for a long time had been known as<br />

the pert, attractive and energetic wife of one<br />

of the industry's most successful and highly<br />

respected figures. Walter Green founded<br />

FEPCO—Film Exhibitors Printing Co.-in<br />

1924, a few year.s after their marriage. The<br />

firm grew rapidly and, at the time of his<br />

death in November of 1950, FEPCO was serving<br />

approximately 4,000 small town independent<br />

exhibitors with their daily, weekly and<br />

monthly advertising material.<br />

A few weeks ago A. A. "Jack" Renfro, chief<br />

barker of Variety Tent 16, got a call from<br />

FEPCO. Could he come over for a minute?<br />

Jack came over from hi.s Theatre Booking<br />

Service across the street. On the FEPCO<br />

office wall along with paintings of Green<br />

and a number of other prominent F^lmrow<br />

members was an excellent portrait of Renfro.<br />

All were done in oil by Mrs. Green, with<br />

the idea that some time they might hang<br />

in the Variety Club's quarters. Her work also<br />

includes paintings of her relatives.<br />

When Green died, Mrs. Green shouldered<br />

the task of carrying on the company, with<br />

the able assistance of General Manager<br />

Henry McGrath, who has been with the firm<br />

for years, and a number of other employes<br />

of long service. Mrs. Green is at the office<br />

every day.<br />

But the responsibilities of running the<br />

bustling business haven't decreased Esther<br />

Green's capacity for other interests. She still<br />

does a lot of painting in her studio at Gree"-<br />

cresl, her beautiful home with rolling acres<br />

on West Dodge street. She has thrown herself<br />

into the art of figure skating and has<br />

become one of the accomplished members of<br />

the Figure Skating club at the Ak-Sar-Ben<br />

ice<br />

rink.<br />

She still spends a lot of time at the fine<br />

organ in her home and doesn't neglect a<br />

helping hand for charities. Green was a<br />

charter member of Tent 16, served as chief<br />

barker and gave much time and money to its<br />

projects.<br />

Mr. and Mrs. Green used to entertain guests<br />

with music as both were good musicians and<br />

when they were children played duets on<br />

the mandolin and piano. Mrs. Green likes<br />

to do her own arranging for the organ.<br />

Greencrest has a little motion picture theatre<br />

off the basement recreation room. It has<br />

a full-size screen, stage and footlights, upholstered<br />

seats and the best projection equipment.<br />

When the Greens planned Greencrest<br />

they included about everything that could<br />

contribute to pleasant living. Green did much<br />

of the designing for plumbing and heating<br />

details, such as the cooling system from a<br />

deep well. Mrs. Green's artistic touch is evident<br />

in the good oil paintings and pastels<br />

and the tasteful broad expanse and decoration<br />

of the rooms.<br />

The Greens' most widely known activity<br />

outside the theatre was horses. Mrs. Green<br />

received national writeups as one of Omaha's<br />

most enthusiastic horsewomen.<br />

She was a familiar figure at horse shows<br />

on her three-gaited chestnut mare, Queen of<br />

Greencrest, and carried off many ribbons. Mr.<br />

Green's favorite was a Tennessee walking<br />

horse, Dixie Allen. Mrs. Green held to the<br />

theory that a horse that is good enough to<br />

show is good enough to ride in the park<br />

and the couple were a familiar sight on the<br />

bridle paths.<br />

Green, somewhat of an inventor, had a<br />

field day working out labor saving devices<br />

for the stables. Mrs. Green contributed articles<br />

to horsemen's journals.<br />

The amazing factor in Mrs. Green's life<br />

is that she was a sickly child and doctors<br />

feared she might not live past the age of<br />

12. In fact, she and her husband became<br />

acquainted when Walter used to ride her<br />

home from school on his bike because a<br />

spinal ailment had made it difficult for her<br />

to walk.<br />

He used to tell her, "Don't worry, when<br />

we grow up we'll be married and I'll teach<br />

you to do all the things you want to do."<br />

Now, Just two years after Green's death,<br />

Esther Green is keeping the vital spark going<br />

in FEPCO and yet hasn't let her other skills<br />

and accomplishments wither on the vine.<br />

Indeed, many younger than she are hard<br />

pressed to keep up with her—and few who<br />

and accom-<br />

are younger can match her skill<br />

plishments in so many fields.<br />

Allied Artists to Build<br />

HOLLYWOOI>—Bids are being sought by<br />

Allied Artists for the construction of a $25,000.<br />

sound-proof planing mill which will be built<br />

early next year on the AA lot on the site now<br />

occupied by the studio's lumber yard. The<br />

building will be erected under the supervision<br />

of Eugene Arnstein, studio manager.<br />

CBC Board Will Study<br />

Private TV Appeals<br />

OTTAWA—A climax in the television situation<br />

in Canada with respect to licenses<br />

for TV broadcasting by private enterprises is<br />

expected to be reached at a meeting of the<br />

board of governors of the Canadian Broadcasting<br />

Corp., which is scheduled to be held<br />

January 22-24 in the parliament buildings<br />

here.<br />

According to a formal notice regarding the<br />

meeting, the board of the government's<br />

broadcasting company will consider the representations<br />

from private stations. The lifting<br />

of steel restrictions has boosted activity.<br />

Applications already received by the Department<br />

of Transport will be referred to the<br />

governors for possible recommendations. Reque<br />

ts from radio stations for technical' and<br />

other changes will also be heard.<br />

Television applications from Famous Players<br />

Canadian Corp. and others have been on<br />

file in the Department of Transport for at<br />

least three years.<br />

Fabian Brooklyn Theatre<br />

Now Presenting Circus<br />

From Eastern Edition<br />

NEW YORK—The 2,900-seat Fabian Brooklyn<br />

Strand, closed for several months because<br />

of product problems, reopened Friday (26)<br />

with a circus and the show will continue there<br />

through January 1. Fabian Theatres said<br />

booking the circus was a te. t of the drawing<br />

power of a special live show and that there<br />

was the possibility that other non-film entertainment<br />

might be booked later, though<br />

the circuit still considered the Strand a picture<br />

house and preferred to present pictures<br />

there.<br />

The circus schedule called for three shows<br />

a day. with children admitted for 60 cents<br />

and adults for $1.20, and with a f-mall section<br />

of reserved seats at $1.50. Tlie circus is one<br />

that has been appearing in armories and in<br />

Shrine mosques throughout the country. It is<br />

called the New Polack Bros. Circus, with<br />

headquarters in Chicago. There are trained<br />

elephants, seals, dogs, ponies and bears, and<br />

wild animals and high-wire acts.<br />

UA Theatre Circuit Net<br />

For '52 Up to $491,093<br />

From Eastern Edition<br />

NEW YORK—United Artists Theatre circuit<br />

and subsidiary companies report a net<br />

income of $491,093 for the year ended Aug.<br />

31, 1952, an increase over $402,290 for the<br />

previous 12-month period.<br />

The earnings for the 12-month period In<br />

1950 were $614,383.<br />

The net for the 1952 period was $748,360,<br />

from which was deducted interest, depreciation,<br />

amortization and provision for federal<br />

income taxes. UA theatre chain operates 20<br />

theatres in California, Michigan. Oregon and<br />

New York. It also has an interest in Metropolitan<br />

Playhouses, which operates 128 theatres<br />

in and around New York City: United<br />

California Theatres, with 99 theatres: Rowley<br />

United Theatres, with 127 theatres, and Penn-<br />

Federal Enterprises, with seven theatres.<br />

William Holden, Dawn Addams and David<br />

Niven are starred in F. Hugh Herbert's production,<br />

"The Moon Is Blue."<br />

88<br />

BOXOFFICE January 3, 1953

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