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Boxoffice-January.03.1953

. . . Movietime . . Dave

. . . Movietime . . Dave . . Al . . "The . . Mike . . Earl Texas COMPO Executives Find Cause For Optimistic Outlook on 1953 From Southwest Edition DALLAS—Members of the executive board of Texas COMPO expressed optimism and enthusiasm on the business outlook of 1953 at a special year-end meeting here recently (19). Kyle Rorex, executive director, asserted: "A spirit of gratitude prevailed among those present for the successful year just ending and discussions of future plans reflected faith and confidence in the activities for the coming year." VITAL LEADERSHIP ESSENTIAL Karl Hoblitzelle, founder and president of Interstate circuit, stated: "The year 1953 should see industry under less governmental control as a result of the recent general election which will mean the salvation of many types of business including our own. It is vitally important that we continue to provide alert and competent leadership in order that our standards of entertainment constantly improve to .serve an ever-increasingly critical public." R. J. O'Donnell. vice-president and general manager of Interstate and national director of Movietime U.S.A.: "As a result of Movietime and other COMPO activities we have made a definite step forward, but we have only begun to undertake the many accomplishments that lie within the realms of our potentialities. Such great projects as the Motion Picture World Exposition, scheduled for the Texas state fair in Dallas next fall, and subsequently the 22-car streamliner Movietime train scheduled for a nationwide tour could be our greatest assets for success. We look forward to a continuation of the fine product coming out of Hollywood can pre-sell these pictures in addition to selling the value and importance of our industry to the people." OPTIMISTIC ON REPEAL Col. H. A. Cole, chairman of the board of Allied Theatre Owners of Texas and national chairman of the COMPO tax repeal campaign: "We have every reason to believe that our efforts in the tax repeal campaign will bear fruitful returns to the industry during the coming year, but this will represent only a partial solution of our problems. The year 1953 will see our thoughts directed toward establishing interindustry harmony with the introduction of an 'incentive selling program' which will benefit both exhibition and distribution. This will require a cooperative spirit and a period of experimentation to prove its value, and I feel that Texas will be the testing grounds for this important project." Ed Rowley, president of Rowley United Theatres: "Cinerama represents a milestone in the progress of our industry, and in the coming years could prove to be a revolutionary change. Envisioning this probability we should begin now to make plans for transition into this new and dynamic method of screen presentation. A similar period of readjustment should be anticipated that was experienced in the change from silent to sound film." H. J. Griffith, president of Theatre Enterprises: "COMPO has demonstrated great organization in the campaign for elimination of the 20 per cent federal admission tax. A successful outcome will mean the salvation for thousands of theatres and a more stabilized industry. We must give great credit to exhibition for presenting the tax problem to legislators ... it is my personal opinion that their efforts will be rewarded during the new year with a 100-cent dollar instead of an 80-cent dollar with which to operate." Claude Ezell, president of Ezell & Associates and president of Texas Drive-In Theatre Owners Ass'n: "Drive-ins are headed for the most prosperous year in their history. Since the drive-in operation is totally different from the conventional theatre, and caters strictly to the family, drive-ins can be either an incalculable asset or a menace to the industry. A few owners can start a vicious cycle by demanding bid buying and unreasonable availabilities. Our experience has proven that availabilities following those of the conventional houses are singularly more profitable by virtue of better film buys." WOULD IGNORE TV Phil Isley, president of Isley Theatres and president of Allied Theatre Owners of Texas; "The industry had many problems during 1952, one of which was the government lawsuit against the major film companies for release of current film product for television. We still insist, let television run its business and we shall run ours. TV films are not suited for our theatres, and our pictures are too detailed for TV. Where it seems advantageous for us, we shall sell our pictures by trailers on TV, which has its place in our society, but let's use it right. From this inequitable act of the Justice department has come a greater unification in our ranks to combat the forces that would compel us to go out of business by competitively showing our pictures free." Julius Gordon, president of Jefferson Amusement Co.: "I look forward to the new year to bring better understanding between exhibition and distribution. It is high time that TOA, Allied and other exhibitor organizations get together with distribution and once and for all determine a fair and equitable arbitration setup. The quicker this can be done, the better." PROVIDENCE ADDITIONAL ITEMS peter Cooper, former concert master at the New York Hippodrome. Strand and Regent theatres, died here recently at the age of 60. Cooper also was noted as an arranger and composer . Levin, manager of the Albee, staged an outstanding promotion, timed with the Christmas season. Pushing his $l-$3-$5-$10 gift ticket books, which afford a substantial saving in themselves. Levin offered an extra bonus of California pottery hostess sets, cigaret boxes and candy dishes to all purchasers. In thn past, these books of tickets have proved extremely popular, both with the donors and recipients. One of the greatest displays of cooperation extended by any newspaper in the country, the Providence Sunday Journal recently rushed to the aid of Edward Gould who is making a heroic effort to bring the legitimate theatre back to this city, and devoted virtually the entire feature section, known as "The Rhode Islander," to the plays offered at the recently reopened Playhouse. The Strand recently brought back "Cleopatra" . Clarke. Majestic manager, virtually "papered" the entire area, in addition to using heavy newspaper advertising, to herald the Christmas opening of "Stars and Stripes Forever" . Miracle of Our Lady of Fatima" is still drawing good houses in this vicinity. The HoUj-wood was the latest house to offer this production. HARTFORD Tay Finn, who has been serving as house manager of the E. M. Loew's since the seasonal closing of the Riverdale Drive-In. has been shifted to the managership of the E. M. Loew^'s Winchester iMass.) Theatre, by George E. Landers, division manager . . . Some 600 youngsters attended the Middletown police department's annual holiday party at the Palace Theatre. Tickets were distributed through churches. . . . E. M. J. VV. Greisman, former manager of the Star is now living in Albany Masselll, ex-projectionist at the Webb. Wethersfield, has been named manager of the Plainfield. He succeeds Eddie Moranski, who has left * the Community Amusement Corp . Loew has been in Florida . Robinson, onetime manager of the Warner Regal and more recently relief manager at the Palace. Danbury. has been named manager of the Palace. Norwalk. replacing Joe Sfeir of Utica, N. Y.. who has returned to the latter city to enter a new field. . . Julie Pvt. Albert V. Lamo. former night club entertainer is now stationed with the army in Korea. He is a brother of Ann Lamo, manager of the Webster, and Ben Lamo. formerly with the Warner circuit here . Dorsey, one of the mermaids in "Million Dollar Mermaid." concluded an eastern tour in Hartford, accompanied by Arthvu- H. Canton, pre.ss representative for MGM, and Lou Brown of Loew's Poll. She had dinner here with Lou Cohen, manager. Loew's Poll; Allen M. Widem, Hartford Times, and Viggo Anderson, Courant. The Allyn has resumed Thursday openings for new programs . . . "Stars and Stripes Forever" opened at Loew's Poll, Bridgeport. New Haven and Hartford. NEW HAMPSHIRE .\DDITIONAL ITEMS . . Following . . . •The Bishop Bradley high school band of Manchester gave a half- hour concert featuring John Philip Sousa's marches and popular melodies as a stage attraction at the State Theatre while the film "Stars and Stripes Forever." was being shown there . its annual custom, the Latchis Theatre. Milford. opened its doors to the children of the community for a free .show December 22. Several comic films were shown The Amoskeag Savings bank. Manchester, held its 100th anniversary Christmas party for children at the State December 23 and 24. 32 BOXOFFICE January 3, 1953

: . B.C. Salamis Decorated By King of Greece OTTAWA—At a ceremony in the Greek embassy here, Raoul Bibica-Rosetti. ambassador of Greece to Canada, decorated Basil C. Salamis of Montreal and Maj.-Gen. D. C. Spry of Ottawa in behalf of King Paul of Greece in recognition of their services. Salamis. who is the general secretary of the Greek-Canadian Relief fund, was given the medal of FYiend to Greek Scouts for his personal work for Greece during and since the last war. General Spry is. the chief commissioner of the Boy Scouts Ass'n of Canada. Officiating in the ceremony were D. A. Alexatos, national commissioner, and George Legakis, international secretai-y, of the Greek Scouts. Salamis is owner of the Laval and Fairyland theatres in Montreal and is prominently identified with the national committee of the Motion Picture Exhibitors Ass'n of Canada and the Quebec Allied Theatrical Industries, of which he is a director. Crawley Films Volume Up 17 Per Cent in Year OTTAWA—In a year-end review, President P. R. Crawley of Crawley Films, Ltd., declared that a 17 per cent increase in business had been record in 1952, with major productions totaling 53, of which 90 per cent were in color and 20 per cent in the French language. The pictures were made for firms in Canada, England, Sweden and the United States. During the year, seven Crawley productions received U awards and recognitions, to be added to the 27 honors already captured. "Newfoundland Scene" was cited as the Canadian Film of the Year, while "Packaged Power," made for Aluminium, Ltd., was judged Canada's best industrial picture of 1952. Pi-esident Crawley pointed out ten persons had been added to the company's staff, to make 63 names on the payroll. In 1945, the company employed five persons. The company is planning to celebrate its 15th anniversary this year. Since its start, the company has produced more than 380 major films. Showings of 'Journey' Set Record in Canada OTTAWA—Distributed to theatres through Columbia Pictures of Canada, "Royal Journey," the prize picture of the National Film Board in 1952, has received 1,105 theatrical bookings in this country, it has been announced in a review of the year. The fivereeler in color has played 1,640 theatres in the United Kingdom and 677 theatres in the United States. The cost of making the featurette was $88,000. The report said that the "Royal Journey" theatrical bookings in Canada had beaten the previous record held by "The Jolson Story," also released by Columbia. At present there are 170 prints of "Royal Journey" in circulation throughout the world. All-Night Christmas Show TORONTO—On Christmas night, the Rio downtown ran shows all night, using three features, the next day being Boxing day, a legal holiday as well as Christmas day itself. Theatre Receipts Reach Record High in Canada Ontario Power Setup Shifts to 60 Cycles Toronto—Back in the days of power shortages and blackouts, many exhibitors in this area installed auxiliary dieselpowered generators to insure continuous current for shows. Since then the Ontario hydro-electric power commission has converted its system from 25 to 60 cycles, and theatre owners now will have to alter their auxiliary units to 60 cycles. The Motion Picture Theatres Ass'n of Ontario has beeji notified by the hydroelectric authorities that exhibitors will have to pay for changing diesel-driven generators, which had to be installed in the first place because of interruptions in service in past years. Goodwill Institute Nears Realization TORONTO—The proposal advanced at the Motion Picture Industry Council of Canada's convention last October for the establishment of a Canadian Motion Picture institute is receiving support. The project has been enthusiastically received by members of the national committee of Motion Picture Exhibitors Ass'ns of Canada. A number of branches of the industry council also have endorsed the proposal, the distributors having added their support to the institute. The plan calls for the opening of a central office to study public reaction to motion pictures and to conduct publicity campaigns which would include cooperative displays at fairs and conventions, the appearance of special speakers at club gatherings and cooperation with newspapers and magazines. The policy, in a nutshell, is to create goodwill for the film industry and its product. Courtesy Award to Cashier TORONTO — Steve McManus. district supervisor of Odeon Theatres of Canada, officiated at a ceremony on the stage of the Windsor at Hamilton when Mrs. Verna Delaney, cashier, was given a Silver Star award for maintaining a high standard of courtesy. The presentation was made in the presence of a number of Odeon representatives including the manager of the Windsor, Mrs. Jean Ford. Name Breakfast Chairmen TORONTO—A committee has been named to make arrangements for the second annual communion breakfast of the Canadian film industry which is scheduled for January 18 at the Royal York hotel following the Celebration of the mass in St. Michael's cathedral. It is hoped to have George Murphy here as guest of honor. OTTAWA—Canadians spent an unprecedented high total of $108,207,000 on motion picture entertainment in 1951, an increase of 15 per cent over the 1950 total of $94,152,000. At the same time the number of paid admissions increased 3 per cent to 239,132,000 from 231,747,000 the year before, and per capita expenditures rose to $7.72 from $7.12 according to the annual government report on Dominion business. There were 1,808 regular theatres in operation during the year and their receipts (gro.ss loss amusement tax) were boosted to $90,986,- 000 with all provinces sharing in the increase. Drive-iii theatres numbered 82 in 1951 and accounted for $3,348,000 of the total receipts and 6,555.000 of the paid admissions as compared with 62 drive-ins with receipts of $2.- 291,000 and 4,943.000 paid admissions in 1950. There were 632 community enterprises operating in 1951 as compared with 586, in 1950. Total receipts amounted to $1,500,000, an increase of nearly 20 per cent, while attendance at these halls was 4,861,000. The slight icrea.se in the number of theatres in 1951 was reflected in a 1 per cent rise in seating capacity and 3 per cent in potential capacity as compared with 1950. Of a potential capacity of 794,468,000 in 1951 only 30 per cent was utilized. Ontario theatres, with 37 per cent of the total seating capacity, obtained 42 per cent of the 1951 business. Quebec theatres obtained 25 per cent of total business and had 24 per cent of the total seating capacity. The average admission price, including taxes, in 1951 was 43 cents as compared with 41 cents in 1950. Quebec ranked highest with an average of 46 cents, while Newfoundland with 33 cents was the lowest. Rouyn led all Canadian cities with an average admission price of 52 cents, followed by Calgary at 50 cents. Motion picture theatre receipts, excluding taxes, were as follows by provinces in 1951, totals for the preceding year being in brackets Newfoundland— $1 ,098,61 1 ( 863,734) Prince Edward Island, $313,090 (286,334). Nova Scotia, $3,454,965 (3,266,536). New Brunswick. $2,307,605 (2,053,595). Quebec, $22,629,851 (21,310.810). Ontario, $38,052,587 (34,083,166). Manitoba. $4,604,683 (4,197,205). Saskatchewan, $3,738,865 (3,505,695). Alberta, $6,044,996 (5,314,331). British Columbia, $8,740,857 (7,826,356). Marcus Loew's Pays $1 TORONTO—Marcus Loew's Theatres of Toronto, operating two theatres here, paid a dividend of $1 on December 31 for the final quarter of 1952 on all outstanding common shares, this amount being the regular payment. All-Night Run in Toronto TORONTO—Between the successive holidays, Chris'.mas and Boxing day, the Rio, a 500-seat downtown house, ran all night with a triple feature bill, made up of "A Song Is Born," "Macao" and "Tarzan Ti'iumphs." BOXOFFICE January 3, 1953 E 83