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Hotel Front Office Management, 3rd Edition

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180 CHAPTER 6: YIELD MANAGEMENT8. Ibid., 53.9. Ibid., 54.10. Ibid., 5311. Ibid.12. Ibid., 56.13. Kimes, “Basics of Yield <strong>Management</strong>,” 19.14. Ibid., 18–19.Key Wordsaverage daily rate (ADR)double occupancy percentageoccupancy percentageoptimal occupancyoptimal room raterevenue potentialrevenue realizedyieldTLFeBOOK

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