Hotel Front Office Management, 3rd Edition

12 CHAPTER 1: INTRODUCTION TO HOTEL MANAGEMENTHOSPITALITY PROFILE?Longo is the general the Potomac Hotel Group. Prior to becoming generalJosephmanager of The Jefferson manager of The Jefferson Hotel, Mr. Longo was regionaldirector of operations for Field Hotel Associ-Hotel, a 265-room historicproperty in Richmond, Virginia. ation in Valley Forge, Pennsylvania.As one of only 17 hotels in North America to receive The sales and marketing effort for this independentlyowned property requires aggressive sales andboth the Mobil Five Star and AAA Five Diamondratings, The Jefferson Hotel offers guests the highestlevel of products and services available, with a on the guest rooms but also on the 26,000 squarepublic relations strategies. Focus is placed not onlystrong commitment to warm, genuine, and gracious feet of function space and the two restaurants, oneservice.an AAA Five Diamond Award winner.Mr. Longo obtained a B.S. degree in both businessadministration and communication from Saint a hospitality management career to remember that,Mr. Longo encourages students who are pursuingJohn’s University in New York. While in college, he as innkeepers, your hotel is like your home, whereworked at the front desk at The Saint Regis Hotel in all of your guests are made to feel welcome. ThisNew York City and began his professional career at involves providing all guests with the basics of hospitality:a comfortable room, exceptional food, andthe Sheraton-Carlton Hotel in Washington, D.C., asthe rooms division manager. He then became general a friendly staff to serve them. He adds that hospitalityis a diverse business, offering a unique work ex-manager of The River Inn hotel in Washington, D.C.,and from there the regional director of operations for perience each day.from an airport. The size of the operation can range from 50 to more than 100 units.This type of property is usually found in center-city, suburban, and airport locations. Thelength of guest stay can be overnight, several days, or long-term. Although this type ofhotel may seem new, many downtown, center-city hotels have offered this type of accommodationwith in-room kitchenette and sitting rooms since the early 1900s. Now withmass marketing—advertising products and services through mass communications suchas television, radio, and the Internet—this type of hotel is considered new.Limited-Service HotelsLimited-service hotels appeared on the hotel scene in the mid-1980s. Hampton Innand Marriott were among the first organizations to offer limited-service properties.The concept of limited service was developed for a specific segment of the market—business and cost-conscious travelers. The range of accommodations and services mayinclude reservations, minimal public dining and meeting facilities, cable television, personalcomputers, personal services (valet and laundry), and ground transportation to andfrom an airport. The size of the property can range from 100 to more than 200 rooms.Limited-service hotels are found in center-city, suburban, and airport locations. They areusually located near restaurants for guest convenience. Guest stays can be overnight orTLFeBOOK