UNIVERSITY OF NAMIBIA CENTRE FOR EXTERNAL STUDIES ...

measurement in photoperiodism. The module will conclude with an investigation of flowering by considering aspects such as floralinduction and floral development.Business Studies SyllabiBusiness MathematicsCBCM3579NQA level: 5 Credits: 16 Module assessment: CA (50%) Examination (50%) - 1 x 3 hour paperPrerequisites: NoneModule Description:The module is designed to give students an overview of various business mathematical calculations and topics and to enable them tosolve business related problems. The topics to be covered are number and systems, rates, ratios, percentages, measurement andmensuration, equations and inequalities, and introduction to algebra.Business Statistics ACABA3691NQA level: 6 Credits: 12 Module assessment: CA 50% Examination 50% - 1x 3 hour paperPrerequisites: CBCM3579 – Business MathematicsModule description:The detailed contents are as follows: This course introduces the students to the fundamental of statistics. Topics include: Data andStatistics, Collection of data, Presentation of data, Frequency distributions, Scatter diagrams and Cross tabulations, Measures of centraltendency, Measures of dispersion/variation, Probability theory and Probability distributions(Binomial, Poisson, Exponential and Normal).Human Resource Management ICMHM3771NQA level: 7 Credits: 16 Module assessment: CA 50% Examination 50% - 1x 3 hour paperPrerequisites:None.Module description:The purpose of human resource management including the relation to traditional personnel management. The process and techniques ofrecruitment and selection and socialization in meeting organizational objectives, including interviewing, the use and abuse of selectiontests, establishing the employment contract, probation and induction. The following topics are covered:Introduction and overview of human resources management.; functional areas and structure of human resources management anddepartments; the role of human resources in organization; the art and design of work; influences of external factors on human resourcesmanagement; labour demographics and its implication on human resources management; international human resources managementMarketing ManagementCMSM3771NQA level: 7 Credits: 16 Module assessment: CA 50% Examination 50% - 1x 3 hour paperPrerequisites:None.Module description:The purpose of this module is to expose students to the subject terminology, marketing concepts, and the overview of marketingmanagement, the marketing mix, the nature of goods and services; consumer needs and wants. The product mix, Social Responsibility,ethics, consumer behaviour, consumer purchase decision process; psychological influence; socio-cultural influences; OrganizationalBuyer; Marketing Communication process and Integrated Marketing Communication.Marketing ManagementCMSM3772NQA level: 7 Credits: 16 Module assessment: CA 50% Examination 50% - 1x 3 hour paperPrerequisites:None.Module description:Strategic Marketing Management develops a structured approach to understanding and managing the marketing function. By learninghow successfully integrate the elements of the marketing function into strategic, cohesive plan the student will cover the following topics:Strategic Marketing Process, The marketing environment: Examining and responding to the marketing Environment, Competitive forces,Economic forces, Political forces, Legal and Socio-cultural forces; Technological forces, marketing research, developing and managingproducts, Personal selling and sales promotion, Wholesaling and Retailing.Organizational Behaviour ICMBO3671NQF level: 6 Credits: 16 Module assessment: CA 50% Examination 50% - 1x 3 hour paperPrerequisite: Principles of Management CMPP 3579Module description:The module will focus on the following topics:164