UNIVERSITY OF NAMIBIA CENTRE FOR EXTERNAL STUDIES ...

Strategic Marketing Management ACMSM3871NQA level: 8 Credits: 16 Module assessment: CA (50%) Examination (50%) - 1 x 3 hour paperPrerequisites: NoneModule description:The module consists of Marketing planning, strategic mission and strategic goals, Environmental Scanning, market opportunitiesanalysis, Marketing strategy, Creating the marketing mix, Marketing Research, marketing Implementation and Control, Pricing and theprocess to be followed in creating the marketing plan and the students to present an analytical paper on the subject matter.Strategic Marketing Management BCMSM3872NQA level: 8 Credits: 16 Module assessment: CA (50%) Examination (50%) - 1 x 3 hour paperPrerequisites: NoneModule description:In depth discussions of marketing operations in the international set-up of Globalization – with emphasis on the analysis of marketsinternationally, e.g. world trade organizations, Creation of the marketing plan for a specific product and market. Looking through theSLEPT analysis process, Poverty alleviation and students to produce a marketing plan for a specific product and market.80