UNIVERSITY OF NAMIBIA CENTRE FOR EXTERNAL STUDIES ...

Module description:A capstone module in the field of management information systems. The module integrates the organizational, managerial, and technicalaspects of management information systems. Emphasis is on the internal management of information resources and on the managementof information systems. Coverage of the subject matter will be through lectures, case studies, class discussion, independent readings andresearch.Fundamentals underlying the design, implementation, control, evaluation, and strategic use of modern, management information systemsfor business data processing, office automation, information reporting, and decision making will be covered. Emphasis is on managerialand strategic aspects of information systems as opposed to the technology aspects.Because this course is an MIS course and is meant to expose contemporary managerial thought associated with a new and dynamicenvironment, the information technologies associated with the delivery of Internet sites, etc. will be only briefly mentioned. This course isNOT an Information Technology course.Managerial EconomicsCMMI3771NQF Level: 7 Credits: 16 Module assessment: CA 50% Examination 50% - 1 x 3 hour paperPrerequisites: NoneModule description:The module aims to show how Business Economics explain and predicts phenomena relating to markets and firms; explore uses ofEconomics in the analysis of management problems and in managerial decision-making. It will also consider firm strategies in so far asthey are informed by economics, especially in the domains of pricing and costing. The role of government and macroeconomic policieson business performance will also be considered.Marketing Management CMSM 3771NQF level: 7 Credit: 16 Module assessment: CA 50% Examination 50% - 1 x 3 hour paperPre-requisites: NoneModule description:The purpose of this module is to expose students to the subject terminology, marketing concepts, and the overview of marketingmanagement, the marketing mix, the nature of goods and services; consumer needs and wants. The product mix, Social Responsibility,ethics, consumer behaviour, consumer purchase decision process; psychological influence; socio-cultural influences; OrganizationalBuyer; Marketing Communication process and Integrated Marketing Communication.Marketing Management CMSM 3772NQF level: 7 Credit: 16 Module assessment: CA 50% Examination 50% - 1 x 3 hour paperPre-requisites: NoneModule description:Strategic Marketing Management develops a structured approach to understanding and managing the marketing function. By learninghow successfully integrate the elements of the marketing function into strategic, cohesive plan the student will cover the following topics:Strategic Marketing Process, The marketing environment: Examining and responding to the marketing Environment, Competitive forces,Economic forces, Political forces, Legal and Socio-cultural forces; Technological forces, marketing research, developing and managingproducts, Personal selling and sales promotion, Wholesaling and Retailing.Operations Management CMMO 3771NQF level: 7 Credit: 16 Module assessment: CA 50% Examination 50% - 1 x 3 hour paperPre-requisites: NoneModule description:This module is designed to expose the student with the functional area of Operations Management. The course covers the foundations toOperations Management in both manufacturing and service industries. The course deals with both strategic and operational issuespertaining to operations management and highlights the competitive advantage that the operations function can provide to anorganisation. The topics to be covered are operations strategy, design of goods and services, process management, qualitymanagement, forecasting layout and location strategies.Operations Management CMMO 3772NQF level: 7 Credit: 16 Module assessment: CA 50% Examination 50% - 1 x 3 hour paperPre-requisites: None78