UNIVERSITY OF NAMIBIA CENTRE FOR EXTERNAL STUDIES ...

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Integrated Marketing CommunicationsHISP2492NQA level: 4 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:This module introduces students the concepts of integrated marketing communications (IMC) and shows the broader picture of wherepublic relations fit into overall marketing. It explains the separate components of IMC such as advertising, public relation, directmarketing, sales promotions, personal selling, sponsorship and e-communication. It will show how these components can be combined toimprove the marketing efforts of companiesIntroduction to AdvertisingHISP2482NQA level: 4 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:This module will provide a foundation for an understanding of the relationship between advertising and public relations. It allows studentsto explore their creativity through practical application of advertising strategies and advertisement design. The module will provide studentwith the skills to analyse advertisements. It also gives an outline of the historical, legal, ethical and research aspects of advertising. It willallow students to plan and design advertisements for particular audiences.Introduction to Mass MediaHISM2481NQA level: 4 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:The module includes concepts such as the media environment in Namibia, including media ownership patterns, the methodology of anewsroom structure and news flow, as well as media entrepreneurship. The course also looks at the interface between culture and themedia, strengths and weaknesses of the various media, media as a business, media deadlines and beats, media as an effective tool forpublic relations or advertising campaigns, the structure of a newsroom, where journalists gain story ideas, new media developments,media entrepreneurship, as well as the seeking of employment in the media.Introduction to Public RelationsHISP2481NQA level: 4 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:The module focuses on organisational communication, community relations, crisis communication, media relations, corporate identity andreputation management and communications planning.Media Liaison and Speech WritingHISM2492NQA level: 4 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:This module will introduce students to the requirements of the public relations industry regarding the media. This will include the giving ofinterviews on both radio and television, using the media and ensuring coverage of events, as well as the writing and delivering ofspeeches.Media Theories and PracticeHISM2581NQA level: 5 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:Course content includes concepts such as media economics, globalization of the media and the uses and effects of mass communicationare covered. The course includes an historical background on the development of the media, with a focus especially on Namibian mediahistory.Office Management and PracticeHISI2482NQA level: 4 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:The content includes office functions, design and equipment, receptionist/secretarial duties, human relations and interpersonal skills,personal supervision and supervision of employees, office records and systems and postal, electronic and mobile communication.210
Public Relations and Writing SkillsHISP2591NQA level: 5 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:Students will practice the following: media release writing; media pitch letter writing, newsletter article writing, feature article writing withfocus on company or product, discursive writing with a focus on issues specific to particular industries, personality profile writing,informative writing with a focus on issues specific to particular industries and advertorial writing.Planning of Public Relations Campaigns and Special EventsHISP2592NQA level: 5 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:This module will focus specifically of planning PR campaigns giving students practice in planning campaign as well as discussing casestudy examples of campaigns by local, regional and international companies. The course will also give students an understanding of howto plan events – gala dinners, media conferences, cocktail functions, promotional events and workshops.211
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UNIVERSITY OF NAMIBIACENTRE FOR EXT
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CONTENTSCONTENTSiiiACADEMIC CALENDA
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Maximum number of courses per year
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The Curriculum ....................
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UNAM Regional Centres:Regional Admi
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Study MaterialsStudy materials are
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Enquiries in connection with study
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REGULATIONSAdmissionApplication for
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Students should note the following
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• First semester examinations in
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CAFA1411 Introduction to Financial
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CERTIFICATE IN MID-LEVEL MANAGEMENT
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CERTIFICATE IN TAXATION AND MANAGEM
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English Communication for Certifica
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DIPLOMA IN ENTREPRENEURSHIP AND NEW
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Semester 2CEMA3572 Basic Macro Econ
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New Venture Creation 1ACMEO2471NQA
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DIPLOMA IN LOCAL GOVERNMENT STUDIES
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UCSI3529 Contemporary Social Issues
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Module Description:The focus of thi
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HIGHER DIPLOMA IN ACCOUNTING AND AU
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CEMI3571 Basic Microeconomics 16 5C
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All other syllabi:Basic Financial A
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accounting records and financial st
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BACHELOR OF ACCOUNTING12BACCAimThe
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Implementation StrategyThe revised
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Semester 2CABA3692 Business Statist
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Semester 2CEMA3572 Basic Macroecono
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Semester 1 and 2CAMT3870 Mini Thesi
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Module description:The detailed con
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The detailed contents are as follow
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Financial Management BCAMF3872NQA l
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BACHELOR OF BUSINESS ADMINISTRATION
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CAFE3692 Financial Accounting 1B 6
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Year 2Semester OneCMBO3671 Organiza
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make students aware, as well as sen
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Module description:The detailed con
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Financial Management ACAMF3871NQF l
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Module description:This module is d
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FACULTY OF EDUCATION - ADULT EDUCAT
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EAPE2612 Project Planning and Evalu
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application and evaluation of envir
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Practical AttachmentEAPA2680NQA lev
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The curriculumCode Module NQFlevelC
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Contemporary Social IssuesUCSI3529N
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Health EducationEAHA2612NQA level:
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Principles of Adult Education Resea
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UCSI3529 Contemporary Social Issues
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EAMA3602 Management of Adult Educat
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Module Description:This module rais
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Education for Marginalized Discours
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Module Description:This module addr
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Module Description:The module aims
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EFME4781 Effective Leadership in Sc
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Governance of SchoolsEFMG4781NQF: 7
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ADVANCED DIPLOMA IN SECONDARY EDUCA
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Year 2Semester TwoEEET 4602 English
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Semester TwoEMMS4732 Mathematics Ed
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Teaching Method School Subject Phas
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MATHEMATICSMathematics Education 1E
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PROFESSIONAL DIPLOMA IN EDUCATION10
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Educational ManagementEFMA4701NQF:
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List of teaching methodologies offe
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BACHELOR OF EDUCATION (PRE- AND LOW
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The CurriculumModules not available
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ELEP3700 English Language Education
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Year 2Semester OneELEP3601 English
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Module Description:This module rais
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Religious and Moral EducationELRP37
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The CurriculumCode Module NQFlevelC
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ESSC3702 Sport Coaching 7 8School S
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Semester TwoCMBO3672 Organisational
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Semester TwoHVPD3592 Principles of
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MATHEMATICSCode Module NQFlevelCred
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Year 3Semester OneSMBE3771Cell Mole
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SCHE3862 Inorganic Chemistry III 8
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English for Teachers 1EEET3589NQF:
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List of Project Phase 1 offered on
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Page 171 and 172: Early Namibian HistoryHHGE3652NQF L
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Page 175 and 176: Calculus IISMAT3612NQF Level: 6 Cre
Page 177 and 178: Module description:The content of t
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Page 183 and 184: EPSU3721 Childhood Learning 7 8 PSU
Page 185 and 186: The School SubjectsAll students in
Page 187 and 188: Year 2Semester OneELEU3611 English
Page 189 and 190: Year 4Semester One and TwoEMMU3880
Page 191 and 192: Year 3Semester One and TwoEMHU3780
Page 193 and 194: Childhood LearningEPSU3721NQF: 7 Cr
Page 195 and 196: Knowing about HIV/AIDSDCEH1481NQF L
Page 197 and 198: DCEH2411 HIV/AIDS in the Namibian C
Page 199 and 200: communities and the existence of HI
Page 201 and 202: DIPLOMA IN LABOUR AND EMPLOYMENT ST
Page 203 and 204: SyllabiUNAM Core:Computer LiteracyU
Page 205 and 206: International Labour Standards in t
Page 207 and 208: Semester One 68ULCE3419 English Com
Page 209: Other Syllabi:Advanced WritingHISP2
Page 213 and 214: CMPP3579 Principles of Management 5
Page 215 and 216: Module description:This module aims
Page 217 and 218: Module DescriptionThis is an introd
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