UNIVERSITY OF NAMIBIA CENTRE FOR EXTERNAL STUDIES ...

Other Syllabi:Advanced WritingHISP2582NQA level: 5 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:The module content includes concepts such as copy editing and use of appropriate reference guides (thesaurus, dictionary, etc.) toensure correctly edited material for publication. In addition students are introduced to the principles of news order and style guides forvarious publications.Basics of Desktop PublishingHISF2581NQA level: 5 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:This modules includes Tools used in desktop publishing - Contrast, Colour, Balance, Repetition, Alignment’ Transparency; Production process –Templates, Runs, Editing, Budget, Planning, Publisher environment – Tools, File types, Wizards Using MS Publisher for Print –Brochures, Calendars, Business Cards, Flyers Web sites - Basic HTML, Web design tools, Practical- design and hosting of web sitesBasics of Media LawsHISM2582NQA level: 5 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:The module in particular will define the concepts of defamation, libel, copyright, obscenity, slander and malicious publication. Lawsregarding media in Namibia, including the Namibian constitution will be covered. Ethical issues regarding the activities of public relationspractitioners and advertisers will receive particular attention, including an outline of the PRISA Namibia code of conduct, the AdvertisingStandards Authority of South Africa and other relevant international standards and codes. Namibian and African case studies of best andworst practice public relations and advertising will be critically analysed. Module content also includes concepts such as legal aspects ofmedia regulation, ethical issues surrounding advertising and public relations content, and ethical code of conduct for advertisers andpublic relations professionals.Basics of Professional WritingHISF2491NQA level: 4 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:This module will focus on the informative, descriptive, argumentative and journalistic writing. It will demonstrate the writing process,brainstorming and building mind maps. It will also cover dictionary use; demonstrating a more detailed use of a dictionary, punctuationand correct APA referencing.Consumer Behaviour and Advertising StrategiesHISP2581NQA level: 5 Credits: 12 Module assessment: CA (60%) Examination (40%) - 1x3 hours paperPrerequisites: NoneModule Description:This module shows how the theoretical areas in consumer behaviour have informed advertising and the general marketing of goods andservices. It explains in detail the various areas in consumer behaviour that have a strong impact on marketing such as marketsegmentation, motivation, family decision-making, culture, consumer loyalty, diffusion of innovation and online and cellular marketing.Field Work PlacementHISF2580NQA level: 5 Credits: 24 Module assessment: CA (100%) (Field Work and Field Work Report)Prerequisites: NoneModule Description:The field work is a supervised project in which the department, host institutions, and the student are directly involved. The field work isdetermined by the Department in close and continuous consultation with host institutions. Students are required to carry out field workand data collection with a host organisation for research into a particular work-related topic/issue. This research will contribute towards anextensive piece of writing. The field work paper will apply the theories and concepts learnt in class.209