Creative Economy: A Feasible Development Option

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9.1 Television and soap operas ....................................................................................................................2329.2 Puppet planet ........................................................................................................................................2409.3 A breakthrough to promote trade flows of cultural goods and services......................................................2429.4 Cultural tourism: Impressions of the Peruvian experience ........................................................................2449.5 A new model leading to sustainability and better futures..........................................................................2479.6 Nollywood: A creative response ..............................................................................................................2509.7 Alphadi: The fashion caravan ..................................................................................................................251LIST OF TABLES1.1 Classification systems for the creative industries derived from different models ............................................71.2 Estimates of culture employment in selected creative cities........................................................................141.3 Creative Cities Network ............................................................................................................................161.4 Workers in creative industries in the United States, 2003 ..........................................................................241.5 Contribution of the European cultural and creative sector to the European national economies ....................291.6 Contribution of the cultural industries to GDP or GVA for five countries, various years..................................301.7 Contribution of the cultural sector to the national economies of eight European countries, various years ............311.8 Comparison of contribution of creative/cultural sector with contributions of other sectors for eightEuropean countries (% of GDP) ................................................................................................................311.9 Estimates of the contribution of creative industries to GDP for five OECD countries ....................................322.1 Features of the African music industry ......................................................................................................433.1 Value chain in the cultural industries in Canada, 2002 ..............................................................................784.1 Comparative analysis of statistical methodologies for international trade of creative/cultural goodsdefined by UNCTAD/UNESCO ..................................................................................................................1104.2 Summary of comparative analysis of international trade of creative/cultural goods as defined byUNCTAD/UNESCO ..................................................................................................................................1124.3 International trade of related creative goods/equipment and supporting materials of cultural goodsdefined by UNCTAD/UNESCO with the Harmonized System (HS) codes ....................................................1134.4 Creative services as defined by UNCTAD ................................................................................................1134.5 Number of reporting countries between different versions of HS codes ....................................................1154.6 UNCTAD model for creative economy trade statistics ..............................................................................1154.7 Goods and services of creative industries................................................................................................1164.8 Proposed categorization of creative goods ..............................................................................................1195.1 World exports of all creative industry (goods and services), by subgroup, 2002 and 2008 ........................1265.2 Creative goods: Exports, by economic group, 2002 and 2008..................................................................1285.3 Creative goods: Exports, by economic group and region, 2002 and 2008 ................................................1305.4 Creative goods: Imports, by economic group, 2002 and 2008..................................................................1315.5 Creative goods: Imports, by economic group and region, 2002 and 2008 ................................................1315.6 Creative goods: Top 20 exporters worldwide, 2002 and 2008 ..................................................................1325.7 Creative goods: Top 10 exporters among developed economies, 2008 ....................................................1325.8 Creative goods: Top 10 exporters among developing economies, 2008 ....................................................133Contentsx CREATIVE ECONOMY REPORT 2010
5.9 Creative goods: Exports, by regional economic group, 2002 and 2008 ....................................................1365.10a Creative goods: Exports of South-South trade, by regional group and product group, 2002 and 2008............1385.10b Creative goods: All creative industries exports of South-South trade, by regional group and China,2002 and 2008 ....................................................................................................................................1385.11 Arts crafts: Exports, by economic group and region, 2002 and 2008........................................................1405.12a Arts crafts: Top 10 exporters among developed economies, 2008 ............................................................1415.12b Arts crafts: Top 10 exporters among developing economies, 2008 ..........................................................1415.13 Performing arts: Exports, by economic group and region, 2002 and 2008 ................................................1465.14 Performing arts: Top 10 exporters among developed economies, 2008 ....................................................1475.15 Performing arts: Top 10 exporters among developing economies, 2008....................................................1475.16 Visual arts: Top 10 exporters among developed economies, 2008 ............................................................1495.17 Visual arts: Top 10 exporters among developing economies 2008 ............................................................1495.18 Publishing and printed media: Top 10 exporters among developed economies, 2008 ................................1555.19 Publishing and printed media: Top 10 exporters among developing economies, 2008 ..............................1555.20 Design: Exports, by economic group and region, 2002 and 2008 ............................................................1575.21 Design: Top 10 exporters among developed economies, 2008 ................................................................1585.22 Design: Top 10 exporters among developing economies, 2008 ................................................................1585.23 New media. Exports, by economic group and region, 2002 and 2008 ......................................................1605.24 New media: Top 10 exporters among developed economies, 2008 ..........................................................1605.25 New media: Top 10 exporters among developing economies, 2008..........................................................1605.26 Reported exports of creative services, 2002, 2005 and 2008 (in billions of $) ..........................................1615.27 Reported imports of creative services, 2002, 2005 and 2008 (in billions of $) ..........................................1625.28 Royalties and licence fees: World exports and imports, 2002, 2005, and 2008 ........................................1635.29 Related goods: Exports, by economic group, 2002 and 2008 (in millions of $)..........................................1645.30 Related goods: Imports, by economic group, 2002 and 2008 (in millions of $)..........................................1656.1 Economic contribution of copyright-based industries using WIPO methodology..........................................1807.1 Contribution of segments of ICT industries to global GDP, 2003-2007 ......................................................1907.2 Interconnected dimensions of digital life..................................................................................................1957.3 Partnership on Measuring ICT for Development: Core ICT indicators ........................................................1957.4 Top 20 audiovisual companies worldwide and their 2004 turnover ..........................................................1978.1 Illustration of Local Exchange Trading Systems-LETS ..............................................................................2189.1 Creative goods: Imports, MFN applied and bound tariffs, 2002 and 2008 ................................................2379.2 Creative goods: Imports, by groups of countries, MFN applied and bound tariffs, 2002-2008 ....................2379.3 Creative goods: Imports, by developed economies, MFN applies and bound tariffs 2002-2008..................2389.4 Creative goods: Imports by developing economies, by economic group, MFN applied and boundtariffs, 2002-2008 ................................................................................................................................23810.1 Creative industries policy options ............................................................................................................262Contents OverviewCREATIVE ECONOMY REPORT 2010xi
Page 1 and 2: Файл загружен с http:/
Page 3 and 4: ContentsForeword...................
Page 5 and 6: 3.4.2 Large-scale corporate enterpr
Page 7 and 8: 7. Technology, connectivity and the
Page 9: LIST OF BOXES1.1 A creative entrepr
Page 13 and 14: 5.13 Audiovisuals: Exports, by econ
Page 15 and 16: ForewordThe United Nations publishe
Page 17 and 18: AcknowledgementsThe Creative Econom
Page 19 and 20: Scope of this reportThe Creative Ec
Page 21 and 22: Chapter 1 explores evolving concept
Page 23 and 24: Ten key messagesThis policy-oriente
Page 25 and 26: IX. In the aftermath of the crisis,
Page 27 and 28: GCC Gulf Cooperation CouncilGDP Gro
Page 29 and 30: The Creative Economy1PART
Page 31 and 32: CHAPTER1Conceptand context of thecr
Page 34 and 35: 1Concept and context of the creativ
Page 40 and 41: 1Box 1.1 continuedA creative entrep
Page 42 and 43: 1Box 1.2 continuedThe creative city
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1Concept and context of the creativ
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2The development dimensioneties. Th
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Box 2.1South-South sharing of creat
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2The development dimension2.2.3 Soc
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2Box 2.2 continuedBrazilian carniva
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Box 2.3Africa Remix: Africa speakin
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2The development dimensionrequire c
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2The development dimensionconcrete
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2The development dimensionreforms,
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2The development dimensionThailand:
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2The development dimensionTurkey: I
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2The development dimensionMinistry.
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2The development dimensionvisual ar
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2The development dimension2.4.5 The
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Box 2.7 continuedBrand Jamaica as t
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2The development dimensionpublisher
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Box 2.8 continuedThe Bolshoi: A sub
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2The development dimension2.5.1 Cre
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2The development dimension■solar
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2The development dimensionBox 2.13E
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72 CREATIVE ECONOMY REPORT 2010
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3.2 Organization of the creative ec
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3Analysing the creative economythat
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3Analysing the creative economyketi
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3Analysing the creative economydiff
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3Analysing the creative economy3.3.
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3Analysing the creative economychai
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3Analysing the creative economygrou
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6766.966.27878.179.7*3940.041.6*363
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3Analysing the creative economyissu
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3Analysing the creative economybeca
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3Analysing the creative economy■
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4Towards an evidence-based assessme
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4.7 The case for a trade model for
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elated to need and comparable. Seco
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4.8.2 Summary comparison of statist
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Table 4.4 continuedCreative service
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■■The same rationale applies to
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Box 4.1Reality and numbers4Towards
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124 CREATIVE ECONOMY REPORT 2010
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5importing countries. It is not yet
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5International trade in creative go
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Chart 5.4a Share of economic groups
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Chart 5.6AlldevelopingeconomiesAsia
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profile their trade performance in
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82.5 per cent in 2002 to 77 per cen
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Trade (GATT) and Article V of the G
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Table 5.12aRankExporterArt crafts:
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socio-economic growth, performing a
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Tajikistan), underscores the promis
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except in South Africa. Recently st
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from $3.5 billion in 2002 to $7 bil
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India remains the world largest fil
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RadioDespite recent changes in life
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first and second, exporting nearly
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The aim of this report is to sensit
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ative content. Issues relating to m
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tions. The rationale for including
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Table 5.28Chart 5.19(in billions of
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Table 5.30 Related goods: Imports,
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The Role of IntellectualProperty an
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CHAPTER6Therole of intellectual pro
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Box 6.1Design as a key ingredient f
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defined in national legislation. Th
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has developed rapidly over the last
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and made commercially available by
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NO DERIVATIVE WORKSAllows others to
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In 2006, WIPO published National St
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Box 6.4Jewellery: A magic marriage
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ing at least until the first sale o
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tial. The right balance should be f
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CHAPTER7Technology,connectivityand
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m-commerce and m-banking. Mobile te
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Figure 7.4Subscribers per 100 inh.4
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Table 7.2DimensionDigital enablersD
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Table 7.4Rank1234567891011121314151
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IPR rights that may be “re-purpos
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producers; in short, the business m
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Box 7.2 continuedFree and open-sour
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patterns developed by ICTs, rich so
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Promoting the CreativeEconomy for D
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CHAPTER8Policystrategies for the cr
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entirely limited to the major urban
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8.3 The policy processThe process o
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8.4.2 Provision of finance andinves
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they operate and to evaluate the sh
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Box 8.2Alternative Currencies in Br
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Box 8.3 continuedThe Egyptian film
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crisis, the active participation to
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tries to the benefits of growth in
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There is significant evidence that
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■■■the desirability of capaci
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CHAPTER9Theinternational dimensiono
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the issues relating to trade in aud
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Development of the European Commiss
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and bound tariff rates have decline
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and continue negotiations on the Ag
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9.3.4 TRIPS AgreementWith respect t
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9.4 UNESCO cultural-diversity persp
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9.5 WIPO Development AgendaAt the W
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Cooperation has continued to work w
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come obstacles faced by poor commun
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9.8 UNEP: Promoting biodiversity be
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CHAPTER10 Lessons learned and polic
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VI. The creative economy cuts acros
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the creative industries in the Unit
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policymakers, researchers and pract
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Another mechanism to promote South-
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10.3.2 Role of creative entrepreneu
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ReferencesBooks and articlesAcheson
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of Definitions of the Cultural and
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ativity for its management”, in C
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Taylor, Calvin (2006). “Beyond Ad
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Department of Communications, Infor
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PricewaterhouseCoopers (2008). “G
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______(2004). São Paulo Consensus:
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The 2009 UNESCO Framework for Cultu
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Statistical Annex
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Explanatory notes (continued)Art cr
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Explanatory notes (continued)Obviou
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Explanatory notes (continued)EBOPSE
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Country Profile: Argentina (continu
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Country Profile: Argentina (continu
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Country Profile: Turkey (continued)
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Country Profile: Turkey (continued)
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Distribution of developing economie
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Distribution of developed economies
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Distribution of economies by trade
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TABLE1.1IMPORTS (c.i.f., in million
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TABLE1.2.ADeveloping economiesAsiaE
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TABLE1.2.ADeveloping economiesEaste
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TABLE1.2.BDeveloping economiesAsiaE
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TABLE1.2.BDeveloping economiesEaste
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CREATIVE GOODS: EXPORTS AND IMPORTS
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EXPORTS OF ALL CREATIVE SERVICES (1
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IMPORTS OF ALL CREATIVE SERVICES (1
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EXPORTS OF ADVERTISING AND RELATED
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IMPORTS OF ADVERTISING AND RELATED
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EXPORTS OF ARCHITECTURAL AND RELATE
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IMPORTS OF ARCHITECTURAL AND RELATE
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EXPORTS OF RESEARCH AND DEVELOPMENT
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IMPORTS OF RESEARCH AND DEVELOPMENT
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EXPORTS OF PERSONAL, CULTURAL AND R
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IMPORTS OF PERSONAL, CULTURAL AND R
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EXPORTS OF AUDIOVISUAL AND RELATED
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IMPORTS OF AUDIOVISUAL AND RELATED
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EXPORTS OF OTHER PERSONAL, CULTURAL
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IMPORTS OF OTHER PERSONAL, CULTURAL
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Statistical Annex Part 2CREATIVE EC
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TABLE3.2.ADeveloping economies (2)E
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TABLE3.2.BDeveloping economies (2)E
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TABLE3.3.AEXPORTS (in millions of $
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TABLE3.3.BIMPORTS (in millions of $
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Creative Economy: A Feasible Development Option

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