Creative Economy: A Feasible Development Option

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TABLE1.2.ACREATIVE GOODS: EXPORTS, BY ORIGINAND PRODUCT GROUP, 2002, 2005 AND 2008OriginDeveloped economiesProduct groupEuropeYear World TotalTotalEurope EU-27 CanadaUnitedStatesJapanTransitioneconomies(Value in millions of $)Statistical Annex Part 1All CreAti ve i ndustri es 2002 204, 948 127, 903 94, 514 89, 051 9, 327 18, 557 3, 976 1, 2102005 298, 549 171, 023 128, 355 121, 573 10, 500 24, 713 5, 567 2, 2062008 406, 992 227, 103 174, 018 163, 650 9, 215 35, 000 6, 988 3, 678ARTS-CRAFTS 2002 17,503 8,256 6,206 5,961 238 1,443 313 452005 25,743 10,028 7,617 7,380 256 1,669 412 732008 32,323 11,443 9,220 8,950 187 1,531 442 164CARPETS 2002 3,335 2,432 2,091 2,058 51 254 6 252005 6,297 3,036 2,597 2,554 55 331 14 392008 7,176 3,638 3,173 3,120 40 387 20 90CELEBRATION 2002 3,107 690 527 522 41 120 1 12005 3,053 876 698 693 47 127 2 12008 3,835 1,038 822 799 33 178 1 13OTHER 2002 2,234 622 475 450 24 107 12 62005 2,560 785 603 571 29 134 13 132008 3,101 1,134 908 864 28 170 15 11PAPERWARE 2002 57 32 17 17 0 13 2 02005 66 30 16 15 0 11 2 02008 124 69 41 41 1 23 3 0WICKERWARE 2002 993 167 137 137 5 24 1 32005 1,615 250 213 213 8 27 2 62008 2,536 280 245 244 6 27 2 7YARN 2002 7,777 4,313 2,959 2,778 116 925 290 112005 12,153 5,051 3,490 3,334 117 1,039 379 132008 15,550 5,285 4,031 3,883 79 746 401 42AUDIO VISUALS 2002 462 425 215 214 154 36 2 32005 667 608 249 248 318 28 2 22008 811 726 339 337 335 41 1 10FILM 2002 462 425 215 214 154 36 2 32005 667 608 249 248 318 28 2 22008 811 726 339 337 335 41 1 10DESIGN 2002 114,692 60,967 49,221 45,965 3,104 6,280 1,521 3622005 175,024 83,903 67,784 63,404 3,159 8,794 3,195 9172008 241,972 117,816 98,164 90,983 2,773 12,150 3,783 1,716ARCHITECTURE 2002 216 150 119 110 2 22 6 162005 244 202 165 159 2 23 11 192008 437 370 345 342 1 11 12 26FASHION 2002 30,875 12,923 11,172 10,946 254 1,234 133 672005 47,642 18,685 16,797 16,388 274 1,332 153 1232008 62,984 26,484 24,413 23,781 246 1,546 173 180GLASSWARE 2002 1,469 1,214 1,145 989 6 51 8 122005 1,646 1,319 1,263 1,053 8 40 6 192008 1,789 1,332 1,276 1,063 5 46 4 30INTERIOR 2002 38,484 25,130 20,990 20,651 2,239 1,514 211 2382005 57,964 33,607 28,727 28,211 2,344 2,116 177 5422008 76,784 43,452 38,522 37,826 1,763 2,743 205 1,300JEWELLERY 2002 21,828 14,326 10,968 8,624 240 2,536 106 92005 37,091 19,059 13,980 10,987 228 4,125 213 1782008 58,122 29,783 21,815 16,238 256 6,325 849 87TOYS 2002 21,820 7,224 4,827 4,646 363 924 1,057 202005 30,436 11,033 6,850 6,607 303 1,159 2,636 362008 41,854 16,396 11,792 11,733 502 1,479 2,540 93NEW MEDIA 2002 17,365 11,422 6,856 6,674 184 3,028 1,206 362005 20,919 13,131 8,419 8,287 282 3,580 511 732008 27,754 13,248 8,727 8,706 212 3,786 345 82RECORDED MEDIA 2002 9,059 6,878 4,364 4,224 90 2,173 201 332005 11,141 8,697 5,957 5,838 118 2,240 327 322008 121 - - - - - - 1VIDEO GAMES 2002 8,306 4,544 2,492 2,450 94 856 1,004 32005 9,778 4,434 2,462 2,450 164 1,340 185 412008 27,632 13,248 8,727 8,706 212 3,786 345 80PERFORMING ARTS 2002 9,689 8,947 7,253 7,066 270 1,102 178 432005 14,946 13,464 11,213 10,948 376 1,491 297 632008 26,136 22,539 17,505 17,232 302 3,642 940 274MUSIC (CDS, TAPES) 2002 9,600 8,861 7,199 7,013 270 1,072 177 432005 14,826 13,349 11,135 10,872 375 1,455 296 622008 26,016 22,421 17,420 17,149 301 3,611 939 274PRINTED MUSIC 2002 89 87 54 53 0 30 1 02005 119 116 77 76 0 35 1 02008 120 118 85 83 1 30 1 0308CREATIVE ECONOMY REPORT 2010
TABLE1.2.ADeveloping economiesAsiaEastern, SouthernTotal Africa AmericaTotal and SoutheasternWesternAsia Asia China Asia Oceania LDCs SIDS(Value in millions of $)YearOriginProduct group75, 835 740 5, 536 69, 553 66, 950 32, 348 2, 602 7 85 61 2002 All CreAti ve i ndustri es125, 321 981 6, 584 117, 733 111, 614 55, 515 6, 119 22 218 116 2005176, 211 2, 220 164, 933 154, 245 84, 807 10, 687 27 370 135 20089,202 91 430 8,680 8,120 3,569 560 1 11 7 2002 ARTS-CRAFTS15,643 142 503 14,997 13,717 6,206 1,280 1 35 14 200520,715 515 671 19,528 17,641 10,722 1,887 0 226 9 2008879 31 53 794 429 369 365 0 0 2 2002 CARPETS3,223 40 69 3,113 2,311 605 803 0 1 4 20053,447 199 68 3,180 2,033 902 1,147 0 150 3 20082,416 3 34 2,379 2,377 1,125 2 0 0 1 2002 CELEBRATION2,175 2 73 2,100 2,097 1,221 3 0 0 1 20052,785 2 46 2,736 2,734 2,082 3 0 1 0 20081,606 7 58 1,540 1,534 544 6 1 3 1 2002 OTHER1,762 7 69 1,684 1,670 719 14 1 3 2 20051,956 9 84 1,863 1,847 995 16 0 1 1 200825 2 0 23 22 12 1 0 0 0 2002 PAPERWARE36 2 0 34 30 3 4 0 0 0 200555 12 1 42 41 6 1 0 0 0 2008823 11 3 809 808 716 1 0 4 0 2002 WICKERWARE1,358 25 5 1,329 1,325 1,120 4 0 11 0 20052,250 28 7 2,215 2,212 1,995 3 0 9 0 20083,453 37 282 3,134 2,950 803 184 0 4 3 2002 YARN7,088 65 287 6,736 6,284 2,538 452 0 20 7 200510,223 265 465 9,492 8,774 4,741 718 0 65 5 200835 0 19 15 14 0 1 0 0 0 2002 AUDIO VISUALS57 1 16 41 39 0 2 0 0 0 200575 1 19 55 52 0 2 0 0 0 200835 0 19 15 14 0 1 0 0 0 2002 FILM57 1 16 41 39 0 2 0 0 0 200575 1 19 55 52 0 2 0 0 0 200853,362 422 3,292 49,642 47,726 23,529 1,916 6 64 47 2002 DESIGN90,203 579 4,538 85,068 80,575 41,167 4,493 18 163 72 2005122,439 1,140 5,007 116,266 107,815 58,848 8,452 26 86 96 200850 0 1 48 48 42 0 - 0 - 2002 ARCHITECTURE23 0 1 22 21 13 1 0 0 0 200541 1 0 40 37 12 2 - 0 0 200817,885 138 393 17,353 16,869 9,420 484 2 36 11 2002 FASHION28,834 194 460 28,179 27,462 15,867 716 0 94 14 200536,320 300 529 35,491 34,627 21,437 863 0 52 23 2008243 2 19 222 118 84 104 0 0 0 2002 GLASSWARE308 1 27 280 221 167 59 0 0 0 2005427 21 26 380 265 200 115 - 0 0 200813,115 189 1,946 10,978 10,392 6,417 586 3 27 7 2002 INTERIOR23,816 226 2,678 20,910 19,565 13,048 1,346 2 64 10 200532,032 618 2,635 28,779 27,086 19,522 1,693 0 30 11 20087,493 76 539 6,878 6,155 1,568 723 0 1 24 2002 JEWELLERY17,855 132 980 16,727 14,513 2,582 2,214 16 4 44 200528,253 159 1,281 26,788 21,129 3,470 5,659 25 3 58 200814,576 18 395 14,163 14,144 5,998 19 0 0 5 2002 TOYS19,367 25 392 18,950 18,792 9,490 158 0 1 4 200525,365 41 536 24,789 24,670 14,206 119 0 1 3 20085,908 15 826 5,067 5,060 2,378 7 0 0 1 2002 NEW MEDIA7,714 30 117 7,567 7,490 3,952 78 0 3 1 200514,423 9 1,510 12,904 12,865 8,377 39 0 0 1 20082,148 13 52 2,083 2,078 87 5 0 0 1 2002 RECORDED MEDIA2,411 25 41 2,345 2,297 36 48 0 3 1 2005120 1 1 118 118 - 0 0 0 0 20083,759 2 774 2,983 2,982 2,291 1 0 0 0 2002 VIDEO GAMES5,303 4 75 5,223 5,193 3,916 30 0 0 0 200514,304 9 1,510 12,785 12,746 8,377 39 0 0 1 2008698 6 187 505 492 168 13 0 0 0 2002 PERFORMING ARTS1,419 8 343 1,068 1,019 135 49 0 4 2 20053,323 16 446 2,861 2,815 723 46 0 5 0 2008696 6 186 503 491 168 13 0 0 0 2002 MUSIC (CDS, TAPES)1,415 7 343 1,065 1,015 135 49 0 4 2 20053,321 16 445 2,860 2,814 723 46 0 5 0 20082 0 0 1 1 0 0 - 0 0 2002 PRINTED MUSIC4 0 0 3 3 0 0 - 0 0 20052 0 0 1 1 1 0 0 0 0 2008Statistical Annex Part 1CREATIVE ECONOMY REPORT 2010309
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ContentsForeword...................
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3.4.2 Large-scale corporate enterpr
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7. Technology, connectivity and the
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LIST OF BOXES1.1 A creative entrepr
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5.9 Creative goods: Exports, by reg
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5.13 Audiovisuals: Exports, by econ
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ForewordThe United Nations publishe
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AcknowledgementsThe Creative Econom
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Scope of this reportThe Creative Ec
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Chapter 1 explores evolving concept
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Ten key messagesThis policy-oriente
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IX. In the aftermath of the crisis,
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GCC Gulf Cooperation CouncilGDP Gro
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The Creative Economy1PART
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CHAPTER1Conceptand context of thecr
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1Concept and context of the creativ
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1Box 1.1 continuedA creative entrep
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1Box 1.2 continuedThe creative city
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2The development dimensioneties. Th
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Box 2.1South-South sharing of creat
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2The development dimension2.2.3 Soc
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2Box 2.2 continuedBrazilian carniva
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Box 2.3Africa Remix: Africa speakin
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2The development dimensionrequire c
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2The development dimensionconcrete
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2The development dimensionreforms,
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2The development dimensionThailand:
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2The development dimensionTurkey: I
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2The development dimensionMinistry.
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2The development dimensionvisual ar
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2The development dimension2.4.5 The
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Box 2.7 continuedBrand Jamaica as t
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2The development dimensionpublisher
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Box 2.8 continuedThe Bolshoi: A sub
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2The development dimension2.5.1 Cre
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2The development dimension■solar
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2The development dimensionBox 2.13E
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72 CREATIVE ECONOMY REPORT 2010
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3.2 Organization of the creative ec
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3Analysing the creative economythat
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3Analysing the creative economyketi
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3Analysing the creative economydiff
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3Analysing the creative economy3.3.
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3Analysing the creative economychai
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3Analysing the creative economygrou
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6766.966.27878.179.7*3940.041.6*363
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3Analysing the creative economyissu
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3Analysing the creative economybeca
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3Analysing the creative economy■
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4Towards an evidence-based assessme
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4.7 The case for a trade model for
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elated to need and comparable. Seco
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4.8.2 Summary comparison of statist
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Table 4.4 continuedCreative service
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■■The same rationale applies to
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Box 4.1Reality and numbers4Towards
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124 CREATIVE ECONOMY REPORT 2010
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5importing countries. It is not yet
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5International trade in creative go
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Chart 5.4a Share of economic groups
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Chart 5.6AlldevelopingeconomiesAsia
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profile their trade performance in
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82.5 per cent in 2002 to 77 per cen
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Trade (GATT) and Article V of the G
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Table 5.12aRankExporterArt crafts:
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socio-economic growth, performing a
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Tajikistan), underscores the promis
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except in South Africa. Recently st
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from $3.5 billion in 2002 to $7 bil
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India remains the world largest fil
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RadioDespite recent changes in life
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first and second, exporting nearly
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The aim of this report is to sensit
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ative content. Issues relating to m
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tions. The rationale for including
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Table 5.28Chart 5.19(in billions of
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Table 5.30 Related goods: Imports,
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The Role of IntellectualProperty an
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CHAPTER6Therole of intellectual pro
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Box 6.1Design as a key ingredient f
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defined in national legislation. Th
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has developed rapidly over the last
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and made commercially available by
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NO DERIVATIVE WORKSAllows others to
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In 2006, WIPO published National St
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Box 6.4Jewellery: A magic marriage
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ing at least until the first sale o
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tial. The right balance should be f
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CHAPTER7Technology,connectivityand
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m-commerce and m-banking. Mobile te
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Figure 7.4Subscribers per 100 inh.4
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Table 7.2DimensionDigital enablersD
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Table 7.4Rank1234567891011121314151
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IPR rights that may be “re-purpos
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producers; in short, the business m
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Box 7.2 continuedFree and open-sour
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patterns developed by ICTs, rich so
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Promoting the CreativeEconomy for D
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CHAPTER8Policystrategies for the cr
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entirely limited to the major urban
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8.3 The policy processThe process o
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8.4.2 Provision of finance andinves
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they operate and to evaluate the sh
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Box 8.2Alternative Currencies in Br
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Box 8.3 continuedThe Egyptian film
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crisis, the active participation to
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tries to the benefits of growth in
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There is significant evidence that
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■■■the desirability of capaci
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CHAPTER9Theinternational dimensiono
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the issues relating to trade in aud
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Development of the European Commiss
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and bound tariff rates have decline
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and continue negotiations on the Ag
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9.3.4 TRIPS AgreementWith respect t
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9.4 UNESCO cultural-diversity persp
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9.5 WIPO Development AgendaAt the W
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Cooperation has continued to work w
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come obstacles faced by poor commun
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9.8 UNEP: Promoting biodiversity be
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CHAPTER10 Lessons learned and polic
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VI. The creative economy cuts acros
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Page 287 and 288: policymakers, researchers and pract
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Page 291 and 292: 10.3.2 Role of creative entrepreneu
Page 293 and 294: ReferencesBooks and articlesAcheson
Page 295 and 296: of Definitions of the Cultural and
Page 297 and 298: ativity for its management”, in C
Page 299 and 300: Taylor, Calvin (2006). “Beyond Ad
Page 301 and 302: Department of Communications, Infor
Page 303 and 304: PricewaterhouseCoopers (2008). “G
Page 305 and 306: ______(2004). São Paulo Consensus:
Page 307 and 308: The 2009 UNESCO Framework for Cultu
Page 309 and 310: Statistical Annex
Page 311 and 312: Explanatory notes (continued)Art cr
Page 313 and 314: Explanatory notes (continued)Obviou
Page 315 and 316: Explanatory notes (continued)EBOPSE
Page 317 and 318: Country Profile: Argentina (continu
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Page 321 and 322: Country Profile: Turkey (continued)
Page 323 and 324: Country Profile: Turkey (continued)
Page 325 and 326: Distribution of developing economie
Page 327 and 328: Distribution of developed economies
Page 329 and 330: Distribution of economies by trade
Page 331 and 332: TABLE1.1IMPORTS (c.i.f., in million
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Page 339 and 340: TABLE1.2.ADeveloping economiesEaste
Page 341 and 342: TABLE1.2.BDeveloping economiesAsiaE
Page 343 and 344: TABLE1.2.BDeveloping economiesEaste
Page 345 and 346: CREATIVE GOODS: EXPORTS AND IMPORTS
Page 347 and 348: EXPORTS OF ALL CREATIVE SERVICES (1
Page 349 and 350: IMPORTS OF ALL CREATIVE SERVICES (1
Page 351 and 352: EXPORTS OF ADVERTISING AND RELATED
Page 353 and 354: IMPORTS OF ADVERTISING AND RELATED
Page 355 and 356: EXPORTS OF ARCHITECTURAL AND RELATE
Page 357 and 358: IMPORTS OF ARCHITECTURAL AND RELATE
Page 359 and 360: EXPORTS OF RESEARCH AND DEVELOPMENT
Page 361 and 362: IMPORTS OF RESEARCH AND DEVELOPMENT
Page 363 and 364: EXPORTS OF PERSONAL, CULTURAL AND R
Page 365 and 366: IMPORTS OF PERSONAL, CULTURAL AND R
Page 367 and 368: EXPORTS OF AUDIOVISUAL AND RELATED
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Page 371 and 372: EXPORTS OF OTHER PERSONAL, CULTURAL
Page 373 and 374: IMPORTS OF OTHER PERSONAL, CULTURAL
Page 375 and 376: Statistical Annex Part 2CREATIVE EC
Page 383 and 384: TABLE3.2.ADeveloping economies (2)E
Page 385 and 386: TABLE3.2.BDeveloping economies (2)E
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TABLE3.3.AEXPORTS (in millions of $
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TABLE3.3.BIMPORTS (in millions of $
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