Creative Economy: A Feasible Development Option

4Towards an evidence-based assessment of the creative economyThe lists of creative/cultural services proposed byUNESCO and UNCTAD are also very similar, butUNESCO’s includes some codes (such as information servicesand other royalties and license fees) that are not includedin UNCTAD 2008 list or are not calculated together withother creative services (see table 4.4). These codes representthe activities that the current classification of trade statisticsfor services cannot capture (such as the trade of digitalcontent) and have the capacity to compensate the value ofTable 4.2A. HeritageB. ArtsC. Mediacreative/cultural goods’ IPRs, which traditional trade statisticsfail to catch. However, most countries do not report thevalue of these codes separately, so these figures cannot be calculatedtogether with other creative/cultural services whenusing BPM5, 23 which is the only existing data resource. TheEBOPS codes proposed in UNESCO 2009 FCS are basedon the draft version, 24 and so far no data can be collected bythese codes.Summary of comparative analysis of international trade of creative/cultural goodsdefined by UNCTAD/UNESCO with the Harmonized System (HS) codesUNCTAD Creative Economy Report 2010I. Art Crafts A. Cultural and Natural HeritageCarpets, Celebration, Paperware, Wickerware, Yarn and Other AntiquesII. Performing ArtsB. Performance and CelebrationMusic (CD, Tapes), and Printed Music Musical Instruments and Recorded Media (1)III. Visual ArtsPainting, Photography, Sculpture and AntiquesIV. PublishingBooks, Newspaper and Other Printed MatterUNESCO Framework for Cultural Statistics 2009Domain Creative Industries HS version 2002 Domain Cultural Domains HS version 2007Creative goodsGroupings and CompositionsCultural goodsGroupings and CompositionsC. Visual Arts and CraftsPainting, Other Visual Arts, Craft, Jewellery and PhotographyD. Books and PressBooks, Newspaper and Other Printed MatterV. Audio-visual E. Audio-visual and Interactive MediaFilm Film and Video (2)D. FunctionalCreationsVI. DesignArchitecture, Fashion, Interior, Glassware, Jewellery and ToysF. Design and Creative ServicesArchitecture and DesignVII. New Media --- (3)Recorded Media and Video Games --- (3)Source: UNCTAD, UNESCO (2009: 65-69)Notes:1. Include 490400 printed music2. Include 950410 video games3. UNESCO 2009 framework for cultural statistics categorized recorded media and video games in other groupings.23The details of data unavailability for these sectors will be further explained in the annex.24The data of new EBOPS may become available after the finalizing of new MSITS in 2010.112 CREATIVE ECONOMY REPORT 2010