Creative Economy: A Feasible Development Option

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Explanatory notes (continued)UNCTAD proposed “wish list” for creative services based on EBOPS codesEBOPSEBOPS CLASSIFICATION CPC 2.0 EXPLANATIONVISUAL ARTS284 Photography 83811 Portrait photography services83812 Advertising and related photography services83813 Event photography and event videography services83814 Specialty photography services83815 Restoration and retouching services of photography83819 Other photography services83820 Photographic processing servicesPainting & sculptures 96320 Services of authors, composers, sculptors and other artists, except performing artistsPERFORMING ARTS897 96210 Performing arts event promotion and organization services96220 Performing arts event production and presentation services96230 Performing arts facility operation services96290 Other performing arts and live entertainment services96310 Services of performing artists288 Music 96111 Sound recording services96112 Live recording services284 89123 Reproduction services of recorded media, on a fee or contract basis88904 Musical instrument manufacturing servicesPUBLISHING SERVICES284 89110 Publishing, on a fee or contract basis89121 Printing services89122 Services related to printing889 84410 News agency services to newspapers and periodicalsAUDIOVISUAL AND RELATED SERVICESStatistical annex — Explanatory notes288 Radio & television 84631 Broadcasting services96122 Radio programme production services96131 Audiovisual editing services96132 Transfers and duplication of masters services96133 Colour correction and digital restoration services96134 Visual effects services96135 Animation services96136 Captioning, titling and subtitling services96137 Sound editing and design services96139 Other post-production services84632 Home programme distribution services, basic programming package84633 Home programme distribution services, discretionary programming package84634 Home programme distribution services, pay-per-view889 84420 News agency services to audiovisual media288 Film 96121 Motion picture, videotape and television programme production services286CREATIVE ECONOMY REPORT 2010
Explanatory notes (continued)EBOPSEBOPS CLASSIFICATION CPC 2.0 EXPLANATIONDESIGN96140 Motion picture, videotape and television programme distribution services96150 Motion picture projection services284 Interior 83911 Interior design services88901 Furniture manufacturing servicesJewellery 88902 Jewellery manufacturing services88903 Imitation jewellery manufacturing servicesToy 88906 Game and toy manufacturing servicesNEW MEDIADigital online content 84311 Online books84312 Online newspapers and periodicals84321 Musical audio downloads84322 Streamed audio content84331 Films and other video downloads84332 Streamed video content84391 Online games84392 Online softwareCREATIVE SERVICES278 Advertising services 83611 Full service advertising83612 Direct marketing and direct mail services83619 Other advertising services83620 Purchase or sale of advertising space or time, on commission83631 Sale of advertising space in print media (except on commission)83632 Sale of TV/radio advertising time (except on commission)83633 Sale of Internet advertising space (except on commission)83639 Sale of other advertising space or time (except on commission)280 Architectural services 83211 Architectural advisory services83212 Architectural services for residential building projects83213 Architectural services for non-residential building projects83214 Historical restoration architectural services897 Cultural and recreational services 84510 Library services84520 Archive services96411 Museum services except for historical sites and buildings96412 Preservation services of historical sites and buildings96421 Botanical and zoological garden services96910 Amusement park and similar attraction services96930 Coin-operated amusement machine servicesROYALTIES AND LICENSE FEES266 73220 Leasing or rental services concerning video tapes and disks73311 Licensing services for the right to use computer software73312 Licensing services for the right to use databases73320 Licensing services for the right to use entertainment, literary or artistic originals73330 Licensing services for the right to use R&D products73390 Licensing services for the right to use other intellectual property productsStatistical annex — Explanatory notesCREATIVE ECONOMY REPORT 2010287
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ContentsForeword...................
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3.4.2 Large-scale corporate enterpr
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7. Technology, connectivity and the
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LIST OF BOXES1.1 A creative entrepr
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5.9 Creative goods: Exports, by reg
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5.13 Audiovisuals: Exports, by econ
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ForewordThe United Nations publishe
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AcknowledgementsThe Creative Econom
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Scope of this reportThe Creative Ec
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Chapter 1 explores evolving concept
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Ten key messagesThis policy-oriente
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IX. In the aftermath of the crisis,
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GCC Gulf Cooperation CouncilGDP Gro
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The Creative Economy1PART
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CHAPTER1Conceptand context of thecr
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1Concept and context of the creativ
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1Box 1.1 continuedA creative entrep
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1Box 1.2 continuedThe creative city
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2The development dimensioneties. Th
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Box 2.1South-South sharing of creat
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2The development dimension2.2.3 Soc
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2Box 2.2 continuedBrazilian carniva
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Box 2.3Africa Remix: Africa speakin
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2The development dimensionrequire c
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2The development dimensionconcrete
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2The development dimensionreforms,
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2The development dimensionThailand:
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2The development dimensionTurkey: I
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2The development dimensionMinistry.
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2The development dimensionvisual ar
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2The development dimension2.4.5 The
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Box 2.7 continuedBrand Jamaica as t
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2The development dimensionpublisher
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Box 2.8 continuedThe Bolshoi: A sub
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2The development dimension2.5.1 Cre
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2The development dimension■solar
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2The development dimensionBox 2.13E
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72 CREATIVE ECONOMY REPORT 2010
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3.2 Organization of the creative ec
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3Analysing the creative economythat
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3Analysing the creative economyketi
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3Analysing the creative economydiff
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3Analysing the creative economy3.3.
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3Analysing the creative economychai
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3Analysing the creative economygrou
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6766.966.27878.179.7*3940.041.6*363
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3Analysing the creative economyissu
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3Analysing the creative economybeca
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3Analysing the creative economy■
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4Towards an evidence-based assessme
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4.7 The case for a trade model for
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elated to need and comparable. Seco
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4.8.2 Summary comparison of statist
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Table 4.4 continuedCreative service
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■■The same rationale applies to
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Box 4.1Reality and numbers4Towards
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124 CREATIVE ECONOMY REPORT 2010
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5importing countries. It is not yet
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5International trade in creative go
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Chart 5.4a Share of economic groups
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Chart 5.6AlldevelopingeconomiesAsia
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profile their trade performance in
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82.5 per cent in 2002 to 77 per cen
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Trade (GATT) and Article V of the G
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Table 5.12aRankExporterArt crafts:
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socio-economic growth, performing a
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Tajikistan), underscores the promis
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except in South Africa. Recently st
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from $3.5 billion in 2002 to $7 bil
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India remains the world largest fil
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RadioDespite recent changes in life
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first and second, exporting nearly
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The aim of this report is to sensit
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ative content. Issues relating to m
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tions. The rationale for including
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Table 5.28Chart 5.19(in billions of
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Table 5.30 Related goods: Imports,
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The Role of IntellectualProperty an
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CHAPTER6Therole of intellectual pro
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Box 6.1Design as a key ingredient f
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defined in national legislation. Th
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has developed rapidly over the last
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and made commercially available by
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NO DERIVATIVE WORKSAllows others to
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In 2006, WIPO published National St
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Box 6.4Jewellery: A magic marriage
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ing at least until the first sale o
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tial. The right balance should be f
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CHAPTER7Technology,connectivityand
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m-commerce and m-banking. Mobile te
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Figure 7.4Subscribers per 100 inh.4
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Table 7.2DimensionDigital enablersD
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Table 7.4Rank1234567891011121314151
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IPR rights that may be “re-purpos
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producers; in short, the business m
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Box 7.2 continuedFree and open-sour
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patterns developed by ICTs, rich so
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Promoting the CreativeEconomy for D
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CHAPTER8Policystrategies for the cr
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entirely limited to the major urban
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8.3 The policy processThe process o
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8.4.2 Provision of finance andinves
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they operate and to evaluate the sh
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Box 8.2Alternative Currencies in Br
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Box 8.3 continuedThe Egyptian film
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crisis, the active participation to
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tries to the benefits of growth in
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There is significant evidence that
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■■■the desirability of capaci
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CHAPTER9Theinternational dimensiono
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the issues relating to trade in aud
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Page 269 and 270: 9.3.4 TRIPS AgreementWith respect t
Page 271 and 272: 9.4 UNESCO cultural-diversity persp
Page 273 and 274: 9.5 WIPO Development AgendaAt the W
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Page 277 and 278: come obstacles faced by poor commun
Page 279 and 280: 9.8 UNEP: Promoting biodiversity be
Page 281 and 282: CHAPTER10 Lessons learned and polic
Page 283 and 284: VI. The creative economy cuts acros
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Page 287 and 288: policymakers, researchers and pract
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Page 291 and 292: 10.3.2 Role of creative entrepreneu
Page 293 and 294: ReferencesBooks and articlesAcheson
Page 295 and 296: of Definitions of the Cultural and
Page 297 and 298: ativity for its management”, in C
Page 299 and 300: Taylor, Calvin (2006). “Beyond Ad
Page 301 and 302: Department of Communications, Infor
Page 303 and 304: PricewaterhouseCoopers (2008). “G
Page 305 and 306: ______(2004). São Paulo Consensus:
Page 307 and 308: The 2009 UNESCO Framework for Cultu
Page 309 and 310: Statistical Annex
Page 311 and 312: Explanatory notes (continued)Art cr
Page 313: Explanatory notes (continued)Obviou
Page 317 and 318: Country Profile: Argentina (continu
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Page 321 and 322: Country Profile: Turkey (continued)
Page 323 and 324: Country Profile: Turkey (continued)
Page 325 and 326: Distribution of developing economie
Page 327 and 328: Distribution of developed economies
Page 329 and 330: Distribution of economies by trade
Page 331 and 332: TABLE1.1IMPORTS (c.i.f., in million
Page 337 and 338: TABLE1.2.ADeveloping economiesAsiaE
Page 339 and 340: TABLE1.2.ADeveloping economiesEaste
Page 341 and 342: TABLE1.2.BDeveloping economiesAsiaE
Page 343 and 344: TABLE1.2.BDeveloping economiesEaste
Page 345 and 346: CREATIVE GOODS: EXPORTS AND IMPORTS
Page 347 and 348: EXPORTS OF ALL CREATIVE SERVICES (1
Page 349 and 350: IMPORTS OF ALL CREATIVE SERVICES (1
Page 351 and 352: EXPORTS OF ADVERTISING AND RELATED
Page 353 and 354: IMPORTS OF ADVERTISING AND RELATED
Page 355 and 356: EXPORTS OF ARCHITECTURAL AND RELATE
Page 357 and 358: IMPORTS OF ARCHITECTURAL AND RELATE
Page 359 and 360: EXPORTS OF RESEARCH AND DEVELOPMENT
Page 361 and 362: IMPORTS OF RESEARCH AND DEVELOPMENT
Page 363 and 364: EXPORTS OF PERSONAL, CULTURAL AND R
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IMPORTS OF PERSONAL, CULTURAL AND R
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EXPORTS OF AUDIOVISUAL AND RELATED
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IMPORTS OF AUDIOVISUAL AND RELATED
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EXPORTS OF OTHER PERSONAL, CULTURAL
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IMPORTS OF OTHER PERSONAL, CULTURAL
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Statistical Annex Part 2CREATIVE EC
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TABLE3.1IMPORTS (c.i.f., in million
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TABLE3.2.ADeveloping economies (2)E
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TABLE3.2.BDeveloping economies (2)E
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TABLE3.3.AEXPORTS (in millions of $
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TABLE3.3.BIMPORTS (in millions of $
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Creative Economy: A Feasible Development Option

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