Creative Economy: A Feasible Development Option

3.4.2 Large-scale corporate enterprises................................................................................................853.4.3 Public or quasi-public cultural institutions ....................................................................................863.4.4 Individual artists and producers ..................................................................................................863.5 Distribution and competition issues ....................................................................................893.5.1 Changing consumption patterns ..................................................................................................923.5.2 Creative industries and regulation ................................................................................................923.6 An application of production-chain analysis: The music industry in sub-Saharan Africa ..934. Towards an evidence-based assessment of the creative economy 954.1 Why we need a new information base and why it doesn’t already exist ..........................954.2 Towards a reliable benchmark for the creative economy ..................................................964.3 The challenge of building an operational model of the creative economy........................974.4 Measures: Their limitations and potential ..........................................................................994.4.1 Employment................................................................................................................................994.4.2 Time use ..................................................................................................................................1004.4.3 Trade and value added ..............................................................................................................1004.4.4 Copyright and intellectual property rights issues ........................................................................1014.4.5 Public investment......................................................................................................................1014.5 Implementation of a Culture Satellite Account ................................................................1014.6 Data sources and assessment tools: Why the current data are inadequate ..................1034.7 The case for a trade model for the creative industries usinga product classification methodology................................................................................1044.8 Comparative analysis of statistical methodologies for international tradeof creative and cultural goods ..........................................................................................1064.8.1 Trade statistics for creative and cultural goods: selected methodologies ......................................1064.8.2 Summary comparison of statistics methodologies for creative and cultural goods ........................1104.8.3 Lesson learned from the comparative studyanalysis....................................................................1144.9 Methodological basis for a unified measure of international trade of creative goods ......1174.10 Main considerations ..........................................................................................................119PART 3. INTERNATIONAL TRADE IN CREATIVE GOODS AND SERVICES5. International trade in creative goods and services: Global trends and features 1255.1 Setting the scene ................................................................................................................1255.2 Creative industries: A new dynamic sector in world trade ..............................................1265.3 Global trends in world trade of creative goods and services ..........................................1285.3.1 Global trends in world exports....................................................................................................1285.3.2 Global trends in world imports ..................................................................................................1305.3.3 Key players in the global market for creative goods ....................................................................132ContentsCREATIVE ECONOMY REPORT 2010v