Creative Economy: A Feasible Development Option

The structure of exports of goods from creativeindustries, by economic group, is also presented in table 5.2(chart 5.3a and chart 5.3b). The predominance of developedeconomies in world trade of creative goods is noticeable(chart 5.4a and chart 5.4b). In 2008, their share intotal exports of creative goods was about 90 per cent formusic and audiovisuals, around 80 per cent for publishing/printedmedia, 75 per cent for visual arts, and about 50per cent for new media and design. Thistrend is highly relevant for market analysis.The trade data clearly show theimportance of creative industries forboth developed and developingeconomies. Furthermore, they mirror thefact that the high-growth sectors of creativeindustries with higher value added,such as audiovisuals and new media, areexported mainly by advanced economies.For developing economies, artcrafts constitutes the most importantgroup of creative products, accounting for65 per cent of their share in the worldmarket for creative-industry goods (seechart 5.4a and chart 5.4b). Design andnew media also have great potential;exports from developing economies havebeen increasing and each of these sectorsresponded to more than 50 per cent ofthe demand from global markets in 2008.This upward trend in exports of creativegoods from developing economies is due mainly to substantialincreases in the design subgroup, where exports rose from$53.4 billion in 2002 to $122.4 billion in 2008, reflectingmainly the growth in China (see table 1.2a in the annex). Theeconomies in transition play a marginal role in world marketsof creative goods and services, accounting for less than 1 percent of market share over the period under review, accordingto available figures (see table 5.3).Chart 5.2 Evolution of world exports of creative goods and services, 2002 and 2008All creativeindustriesAll creativegoodsDesigngoodsAll creativeservicesPublishinggoodsHeritage goods& servicesNew mediagoodsVisual artsgoodsPerforming artsgoodsAudio/visualgoods20082002(in billions of $)0 100 200 300 400 500 600 700Source: UNCTAD, based on official data reported to UN COMTRADE database5International trade in creative goods and services: Global trends and featuresChart 5.3a Exports of creative goods, by group, 2002Chart 5.3bExports of creative goods, by group, 2008Art crafts (8.5%)Audiovisuals (0.2%)Design (56.0%)Performing arts (4.7%)New media (8.5%)Publishing (14.5%)Visual arts (7.5%)Art crafts (7.9%)Audiovisuals (0.2%)Design (59.5%)Performing Arts (6.4%)New media (6.8%)Publishing (11.9%)Visual arts (7.3%)Source: UNCTAD, based on official data reported to UN COMTRADE databaseSource: UNCTAD, based based on on official official data data reported to to UN UN COMTRADE databaseCREATIVE ECONOMY REPORT 2010129