Creative Economy: A Feasible Development Option

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TABLE1.2.BCREATIVE GOODS: IMPORTS, BY ORIGINAND PRODUCT GROUP, 2002, 2005 AND 2008OriginDeveloped economiesProduct groupEuropeYear World TotalTotalEurope EU-27 CanadaUnitedStatesJapanTransitioneconomies(Value in millions of $)Statistical Annex Part 1All CreAti ve i ndustri es 2002 225, 590 187, 170 93, 458 84, 198 8, 214 68, 624 12, 129 1, 7282005 317, 175 250, 975 133, 393 120, 901 10, 940 83, 488 16, 202 4, 1102008 420, 783 317, 058 184, 353 166, 750 14, 736 89, 971 18, 512 10, 003ARTS-CRAFTS 2002 20,341 15,336 7,242 6,890 717 6,109 903 1472005 26,085 19,280 9,574 9,142 873 7,335 1,043 3292008 29,272 20,836 11,451 10,908 1,001 6,740 1,087 795CARPETS 2002 4,392 3,972 2,323 2,189 197 1,085 269 412005 5,937 5,167 3,020 2,860 252 1,410 366 1032008 6,876 5,763 3,534 3,350 323 1,315 417 269CELEBRATION 2002 4,681 3,943 1,073 1,016 218 2,561 45 212005 5,701 5,058 1,575 1,506 258 3,099 51 502008 6,115 5,400 1,920 1,830 316 3,032 41 115OTHER 2002 2,817 2,133 778 714 82 1,120 120 112005 3,271 2,562 1,064 974 99 1,216 139 212008 3,516 2,744 1,386 1,258 106 1,062 135 60PAPERWARE 2002 119 93 67 66 2 7 17 02005 121 100 79 78 1 3 17 02008 162 122 90 90 9 4 18 1WICKERWARE 2002 1,372 1,242 465 448 31 430 302 42005 1,764 1,621 708 683 62 530 297 92008 1,810 1,641 833 801 60 431 283 30YARN 2002 6,960 3,952 2,538 2,456 188 906 150 702005 9,291 4,771 3,128 3,041 201 1,076 173 1452008 10,793 5,166 3,687 3,580 186 897 192 320AUDIO VISUALS 2002 411 326 101 94 9 186 14 22005 647 528 133 122 5 358 19 42008 699 483 122 106 7 330 9 34FILM 2002 411 326 101 94 9 186 14 22005 647 528 133 122 5 358 19 42008 699 483 122 106 7 330 9 34DESIGN 2002 129,232 106,388 48,860 43,672 3,333 43,074 8,805 9392005 190,986 150,810 73,864 67,046 4,907 56,101 12,190 2,3422008 248,358 185,810 104,469 93,956 6,836 55,826 13,348 6,172ARCHITECTURE 2002 173 75 62 58 2 9 2 162005 171 68 48 43 1 9 9 332008 205 61 54 48 1 5 1 38FASHION 2002 35,691 26,868 12,623 11,868 706 9,153 3,816 2622005 49,342 36,835 18,451 17,399 1,018 11,621 4,859 4552008 65,328 48,009 26,947 25,420 1,445 12,750 5,580 1,618GLASSWARE 2002 1,211 1,032 552 447 51 358 45 112005 1,370 1,104 643 534 40 330 64 202008 1,464 1,078 730 584 39 208 70 46INTERIOR 2002 42,525 37,666 18,613 16,973 1,312 14,756 2,150 5222005 63,860 55,310 28,844 26,484 2,066 20,376 2,653 1,3002008 79,632 65,921 38,934 35,710 2,823 19,425 2,809 3,323JEWELLERY 2002 19,487 16,669 7,790 5,531 341 6,914 1,268 72005 33,085 23,630 11,497 8,764 508 9,285 1,724 1822008 46,535 29,001 16,860 11,933 923 8,461 1,769 259TOYS 2002 30,145 24,078 9,220 8,795 921 11,885 1,524 1222005 43,158 33,864 14,382 13,823 1,273 14,481 2,881 3522008 55,194 41,739 20,943 20,260 1,606 14,978 3,119 889NEW MEDIA 2002 17,681 14,519 7,547 7,201 1,241 4,463 655 1322005 21,522 15,631 9,032 8,758 1,381 3,560 926 2782008 36,361 26,878 13,980 13,697 1,561 8,970 1,549 420RECORDED MEDIA 2002 7,548 5,603 3,896 3,743 604 406 397 522005 10,519 6,745 4,848 4,714 592 460 363 1402008 951 - - - - - - 67VIDEO GAMES 2002 10,133 8,916 3,651 3,458 638 4,057 257 802005 11,003 8,886 4,183 4,044 789 3,100 563 1382008 35,410 26,878 13,980 13,697 1,561 8,970 1,549 352PERFORMING ARTS 2002 11,134 9,651 7,359 6,381 592 1,000 388 612005 16,456 13,850 10,964 9,882 742 1,244 492 1592008 28,022 22,241 16,847 15,374 1,771 1,772 928 458MUSIC (CDS, TAPES) 2002 11,041 9,571 7,309 6,337 581 992 382 612005 16,349 13,753 10,903 9,827 729 1,233 486 1582008 27,904 22,137 16,779 15,315 1,759 1,759 922 458PRINTED MUSIC 2002 93 81 50 44 11 8 6 02005 107 97 62 56 13 11 7 02008 118 104 68 59 12 14 6 0312CREATIVE ECONOMY REPORT 2010
TABLE1.2.BDeveloping economiesAsiaEastern, SouthernTotal Africa AmericaTotal and SoutheasternWesternAsia Asia China Asia Oceania LDCs SIDS(Value in millions of $)YearOriginProduct group36, 692 1, 585 6, 139 28, 899 26, 479 2, 941 2, 420 70 344 169 2002 All CreAti ve i ndustri es62, 090 3, 468 9, 140 49, 286 39, 465 3, 956 9, 820 197 807 662 200593, 721 5, 693 16, 007 71, 834 56, 882 6, 078 14, 953 187 1, 579 845 20084,858 218 903 3,715 3,249 514 466 22 23 52 2002 ARTS-CRAFTS6,477 430 1,257 4,772 3,844 696 929 17 89 59 20057,641 752 1,621 5,257 4,288 895 969 9 369 58 2008378 15 97 265 102 21 163 0 3 3 2002 CARPETS667 45 121 500 171 31 329 1 6 12 2005844 73 168 602 206 30 396 1 14 15 2008717 6 101 609 600 3 9 1 1 1 2002 CELEBRATION593 12 150 428 409 3 19 2 2 8 2005599 22 288 287 259 3 27 2 4 10 2008674 12 57 604 580 5 24 0 2 1 2002 OTHER688 21 84 579 522 10 57 4 4 7 2005712 38 119 551 481 9 70 4 4 7 200826 7 1 18 8 5 10 0 3 0 2002 PAPERWARE21 4 1 16 9 2 7 0 2 1 200539 17 1 21 11 1 10 0 1 0 2008126 4 10 112 103 8 9 0 1 0 2002 WICKERWARE134 11 20 102 74 7 27 1 4 1 2005139 13 37 88 71 7 17 1 4 2 20082,938 174 636 2,107 1,855 472 252 21 14 46 2002 YARN4,375 336 881 3,148 2,659 643 490 9 73 31 20055,307 588 1,008 3,709 3,260 845 449 2 342 24 200883 3 11 67 62 1 5 1 0 1 2002 AUDIO VISUALS115 4 12 97 79 2 19 1 0 1 2005181 6 20 155 135 25 20 0 0 1 200883 3 11 67 62 1 5 1 0 1 2002 FILM115 4 12 97 79 2 19 1 0 1 2005181 6 20 155 135 25 20 0 0 1 200821,905 673 2,758 18,447 17,059 1,165 1,388 27 222 75 2002 DESIGN37,834 1,480 4,494 31,751 24,444 1,532 7,307 109 409 371 200556,376 2,815 7,180 46,274 34,082 2,589 12,192 107 467 419 200883 1 3 78 75 69 3 1 0 1 2002 ARCHITECTURE70 2 3 65 58 18 6 0 1 0 2005106 1 8 97 93 5 4 0 0 0 20088,561 292 864 7,395 6,924 503 471 9 175 18 2002 FASHION12,052 559 1,086 10,388 9,179 570 1,209 19 261 49 200515,701 899 1,836 12,949 11,152 1,106 1,797 17 117 50 2008169 7 38 124 88 5 36 0 0 0 2002 GLASSWARE246 14 31 201 103 7 97 0 2 3 2005340 34 47 259 112 23 147 0 9 3 20084,337 243 859 3,229 2,709 356 520 5 40 22 2002 INTERIOR7,250 618 1,696 4,886 3,306 504 1,579 50 129 176 200510,388 1,234 2,424 6,672 4,231 733 2,441 58 286 260 20082,811 38 280 2,484 2,271 66 213 10 1 27 2002 JEWELLERY9,273 92 542 8,615 4,647 162 3,968 24 3 120 200517,275 179 864 16,221 8,977 307 7,244 11 16 79 20085,945 92 714 5,136 4,991 166 145 2 6 6 2002 TOYS8,942 194 1,136 7,597 7,149 271 447 15 14 23 200512,565 467 2,001 10,077 9,517 415 559 20 39 27 20083,031 205 557 2,268 2,169 465 99 1 8 3 2002 NEW MEDIA5,612 499 822 4,285 3,899 214 385 7 93 37 20059,064 229 2,471 6,355 6,204 328 152 9 11 14 20081,893 181 314 1,397 1,318 410 80 1 8 2 2002 RECORDED MEDIA3,634 417 416 2,797 2,499 165 298 4 91 21 2005884 109 53 720 716 - 4 3 5 3 20081,138 24 243 870 851 55 19 0 1 1 2002 VIDEO GAMES1,979 82 406 1,488 1,400 49 88 3 2 16 20058,180 120 2,418 5,636 5,488 328 148 6 6 11 20081,421 67 323 1,030 958 465 72 1 1 3 2002 PERFORMING ARTS2,447 203 288 1,938 1,786 1,052 152 18 7 6 20055,322 435 1,164 3,707 3,407 1,636 300 16 20 20 20081,409 67 322 1,019 948 465 72 1 1 3 2002 MUSIC (CDS, TAPES)2,438 203 286 1,931 1,779 1,052 152 18 7 6 20055,309 434 1,162 3,696 3,397 1,636 299 16 20 20 200812 0 1 11 11 0 0 0 0 0 2002 PRINTED MUSIC10 1 2 7 7 0 0 0 0 0 200514 1 2 11 10 0 1 0 0 0 2008Statistical Annex Part 1CREATIVE ECONOMY REPORT 2010313
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ContentsForeword...................
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3.4.2 Large-scale corporate enterpr
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7. Technology, connectivity and the
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LIST OF BOXES1.1 A creative entrepr
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5.9 Creative goods: Exports, by reg
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5.13 Audiovisuals: Exports, by econ
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ForewordThe United Nations publishe
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AcknowledgementsThe Creative Econom
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Scope of this reportThe Creative Ec
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Chapter 1 explores evolving concept
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Ten key messagesThis policy-oriente
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IX. In the aftermath of the crisis,
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GCC Gulf Cooperation CouncilGDP Gro
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The Creative Economy1PART
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CHAPTER1Conceptand context of thecr
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1Concept and context of the creativ
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1Box 1.1 continuedA creative entrep
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1Box 1.2 continuedThe creative city
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2The development dimensioneties. Th
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Box 2.1South-South sharing of creat
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2The development dimension2.2.3 Soc
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2Box 2.2 continuedBrazilian carniva
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Box 2.3Africa Remix: Africa speakin
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2The development dimensionrequire c
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2The development dimensionconcrete
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2The development dimensionreforms,
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2The development dimensionThailand:
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2The development dimensionTurkey: I
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2The development dimensionMinistry.
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2The development dimensionvisual ar
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2The development dimension2.4.5 The
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Box 2.7 continuedBrand Jamaica as t
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2The development dimensionpublisher
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Box 2.8 continuedThe Bolshoi: A sub
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2The development dimension2.5.1 Cre
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2The development dimension■solar
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2The development dimensionBox 2.13E
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72 CREATIVE ECONOMY REPORT 2010
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3.2 Organization of the creative ec
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3Analysing the creative economythat
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3Analysing the creative economyketi
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3Analysing the creative economydiff
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3Analysing the creative economy3.3.
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3Analysing the creative economychai
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3Analysing the creative economygrou
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6766.966.27878.179.7*3940.041.6*363
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3Analysing the creative economyissu
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3Analysing the creative economybeca
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3Analysing the creative economy■
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4Towards an evidence-based assessme
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4.7 The case for a trade model for
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elated to need and comparable. Seco
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4.8.2 Summary comparison of statist
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Table 4.4 continuedCreative service
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■■The same rationale applies to
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Box 4.1Reality and numbers4Towards
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124 CREATIVE ECONOMY REPORT 2010
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5importing countries. It is not yet
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5International trade in creative go
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Chart 5.4a Share of economic groups
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Chart 5.6AlldevelopingeconomiesAsia
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profile their trade performance in
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82.5 per cent in 2002 to 77 per cen
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Trade (GATT) and Article V of the G
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Table 5.12aRankExporterArt crafts:
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socio-economic growth, performing a
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Tajikistan), underscores the promis
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except in South Africa. Recently st
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from $3.5 billion in 2002 to $7 bil
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India remains the world largest fil
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RadioDespite recent changes in life
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first and second, exporting nearly
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The aim of this report is to sensit
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ative content. Issues relating to m
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tions. The rationale for including
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Table 5.28Chart 5.19(in billions of
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Table 5.30 Related goods: Imports,
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The Role of IntellectualProperty an
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CHAPTER6Therole of intellectual pro
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Box 6.1Design as a key ingredient f
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defined in national legislation. Th
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has developed rapidly over the last
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and made commercially available by
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NO DERIVATIVE WORKSAllows others to
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In 2006, WIPO published National St
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Box 6.4Jewellery: A magic marriage
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ing at least until the first sale o
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tial. The right balance should be f
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CHAPTER7Technology,connectivityand
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m-commerce and m-banking. Mobile te
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Figure 7.4Subscribers per 100 inh.4
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Table 7.2DimensionDigital enablersD
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Table 7.4Rank1234567891011121314151
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IPR rights that may be “re-purpos
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producers; in short, the business m
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Box 7.2 continuedFree and open-sour
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patterns developed by ICTs, rich so
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Promoting the CreativeEconomy for D
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CHAPTER8Policystrategies for the cr
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entirely limited to the major urban
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8.3 The policy processThe process o
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8.4.2 Provision of finance andinves
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they operate and to evaluate the sh
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Box 8.2Alternative Currencies in Br
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Box 8.3 continuedThe Egyptian film
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crisis, the active participation to
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tries to the benefits of growth in
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There is significant evidence that
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■■■the desirability of capaci
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CHAPTER9Theinternational dimensiono
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the issues relating to trade in aud
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Development of the European Commiss
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and bound tariff rates have decline
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and continue negotiations on the Ag
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9.3.4 TRIPS AgreementWith respect t
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9.4 UNESCO cultural-diversity persp
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9.5 WIPO Development AgendaAt the W
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Cooperation has continued to work w
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come obstacles faced by poor commun
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9.8 UNEP: Promoting biodiversity be
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CHAPTER10 Lessons learned and polic
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VI. The creative economy cuts acros
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the creative industries in the Unit
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policymakers, researchers and pract
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Page 291 and 292: 10.3.2 Role of creative entrepreneu
Page 293 and 294: ReferencesBooks and articlesAcheson
Page 295 and 296: of Definitions of the Cultural and
Page 297 and 298: ativity for its management”, in C
Page 299 and 300: Taylor, Calvin (2006). “Beyond Ad
Page 301 and 302: Department of Communications, Infor
Page 303 and 304: PricewaterhouseCoopers (2008). “G
Page 305 and 306: ______(2004). São Paulo Consensus:
Page 307 and 308: The 2009 UNESCO Framework for Cultu
Page 309 and 310: Statistical Annex
Page 311 and 312: Explanatory notes (continued)Art cr
Page 313 and 314: Explanatory notes (continued)Obviou
Page 315 and 316: Explanatory notes (continued)EBOPSE
Page 317 and 318: Country Profile: Argentina (continu
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Page 321 and 322: Country Profile: Turkey (continued)
Page 323 and 324: Country Profile: Turkey (continued)
Page 325 and 326: Distribution of developing economie
Page 327 and 328: Distribution of developed economies
Page 329 and 330: Distribution of economies by trade
Page 331 and 332: TABLE1.1IMPORTS (c.i.f., in million
Page 337 and 338: TABLE1.2.ADeveloping economiesAsiaE
Page 339: TABLE1.2.ADeveloping economiesEaste
Page 343 and 344: TABLE1.2.BDeveloping economiesEaste
Page 345 and 346: CREATIVE GOODS: EXPORTS AND IMPORTS
Page 347 and 348: EXPORTS OF ALL CREATIVE SERVICES (1
Page 349 and 350: IMPORTS OF ALL CREATIVE SERVICES (1
Page 351 and 352: EXPORTS OF ADVERTISING AND RELATED
Page 353 and 354: IMPORTS OF ADVERTISING AND RELATED
Page 355 and 356: EXPORTS OF ARCHITECTURAL AND RELATE
Page 357 and 358: IMPORTS OF ARCHITECTURAL AND RELATE
Page 359 and 360: EXPORTS OF RESEARCH AND DEVELOPMENT
Page 361 and 362: IMPORTS OF RESEARCH AND DEVELOPMENT
Page 363 and 364: EXPORTS OF PERSONAL, CULTURAL AND R
Page 365 and 366: IMPORTS OF PERSONAL, CULTURAL AND R
Page 367 and 368: EXPORTS OF AUDIOVISUAL AND RELATED
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Page 371 and 372: EXPORTS OF OTHER PERSONAL, CULTURAL
Page 373 and 374: IMPORTS OF OTHER PERSONAL, CULTURAL
Page 375 and 376: Statistical Annex Part 2CREATIVE EC
Page 383 and 384: TABLE3.2.ADeveloping economies (2)E
Page 385 and 386: TABLE3.2.BDeveloping economies (2)E
Page 387 and 388: TABLE3.3.AEXPORTS (in millions of $
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TABLE3.3.AEXPORTS (in millions of $
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TABLE3.3.BIMPORTS (in millions of $
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Creative Economy: A Feasible Development Option

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