Creative Economy: A Feasible Development Option

5International trade in creative goods and services: Global trends and featuresof exports from developingeconomies of goods of relatedindustries was much moreevenly distributed among allAll related industriesregions, including Africa andthe Caribbean (tables 3.1, 3.2New mediaA and 3.2.B in the annex forthe trade flows). WorldAudiovisualsimports reached $739 billionin 2008 as compared to $400billion in 2002 (table 5.30).DesignThe greatest growth was inrelated industries linked to theVisual artsfield of new media, audiovisualsand design. However,Publishingdeveloped economies importmore than 65 per cent ofPerforming artsglobal imports of relatedindustries goods.It is interesting to notethat exports of related goodsfrom the developing economiesgrew at an annual rate of 16 per cent, compared to 12 per centfor transition economies and 4.5 per cent for developedeconomies during the 2002-2008 period. This shows thatgoods of the related industries have a huge market.This is also evidence of the catching-up strategiesbeing pursued in a number of developing economies toincrease their production and exports of value-addedChart 5.20 Related goods: Evolution of world exports, 2002 and 2008Source: UNCTAD, based on official data reported to UN COMTRADE database20082002(in millions of $)0 100 200 300 400 500 600 700 800products. An even more positive conclusion is that thegrowth of the related industries, which includes supportingequipment such as computers, cameras, and television andbroadcasting equipment, points to a continuous dynamicgrowth in demand for creative-industry goods and services— and therefore to the growing importance of the creativeeconomy worldwide.Table 5.29 Related goods: Exports, by economic group, 2002 and 2008 (in millions of $)World2002 2008DevelopedeconomiesDevelopingeconomiesTransitioneconomies2002 2008 2002 2008 2002 2008All Related Industries 375,845 727,116 239,820 324,272 134,982 399,588 1,043 3,256Audio Visuals 140,932 249,428 86,720 100,020 54,126 148,938 86 470Design 65,793 169,521 53,508 103,056 11,394 63,951 891 2,513New Media 133,287 263,302 71,482 86,498 61,767 176,608 37 196Performing Arts 3,697 6,843 2,597 4,340 1,096 2,488 5 14Publishing 10,025 14,903 9,194 13,346 821 1,539 9 18Visual Arts 22,112 23,120 16,319 17,012 5,779 6,063 15 45Source: UNCTAD, based on official data in UN COMTRADE database164 CREATIVE ECONOMY REPORT 2010