Core Services Catalogue - BCIT

Key Core Service: Web Marketing and Analytics
Service description
Provides Web marketing strategy and Web marketing production services to the
BCIT Community.
Activities include:
� Ad campaigns and special events web sites (in collaboration with
Marketing and Communications)
� Provision of visual design services in support of ad campaigns and special
events web sites
� Maintaining Web Analytics tools
� Consulting services to Departments (including marketing, communication
search engine word placements and web analytics)
� Reporting and analysis for clients as requested
Service characteristics
Ongoing service that is renegotiated annually.
Support Hours:
Mon – Fri: 08:30 – 16:30
Service is available to BCIT departments and schools.
Service level objective
Service level metrics:
� Respond to requests for special event web sites within 2 working days
(minimum of 1 month notice required for delivery)
� Respond to requests for consultations within 2 working days.
� Requests for web promotion pieces responded to within 2 working days
(minimum of 3 weeks notice required for delivery)
Customers of this service
Staff:
� Consultation to BCIT Departments and Schools on communications
strategies.
� Web promotions for events, conferences etc
Web Services
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