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Australian Government Architecture Reference Models Version 3.0

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6.3 Customer Services Domain<br />

The Customer Services Domain (Figure 6-3) defines the set of capabilities that are directly related to an internal<br />

or external customer, the business’s interaction with the customer and the customer-driven activities or functions.<br />

The Customer Services Domain represents those capabilities and services that are at the front end of a business<br />

and interface at varying levels with the customer.<br />

[1001] Customer Relationship<br />

Management<br />

[100101] Call Centre Management<br />

[100102] Customer Analytics<br />

[100103] Sales and Marketing<br />

[100104] Product Management<br />

[100105] Brand Management<br />

[100106] Customer/Account<br />

Management<br />

[100107] Contract and Profile<br />

Management<br />

[100108] Partner Relationship<br />

Management<br />

[100109] Customer Feedback<br />

[100110] Surveys<br />

[100] Customer Services<br />

[1002] Customer<br />

Preferences<br />

[100201] Personalisation<br />

[100202] Subscriptions<br />

[100203] Alerts and Notifications<br />

Figure 6-3: Customer Services Domain<br />

[1003] Customer Initiated<br />

Assistance<br />

[100301] Online Help<br />

[100302] Online Tutorials<br />

[100303] Self-Service<br />

[100304] Reservations/Registration<br />

[100305] Multi-Lingual Support<br />

[100306] Assistance Request<br />

[100307] Scheduling<br />

<strong>Australian</strong> <strong>Government</strong> <strong>Architecture</strong> <strong>Reference</strong> <strong>Models</strong> <strong>Version</strong> <strong>3.0</strong><br />

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