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Las empresas del - Revista F&H

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The business of the avocado<br />

is in the markets of USA and<br />

France. These two strategic places<br />

in America and Europe,<br />

lead the imports in their geographic<br />

areas and mark the<br />

commercial tendencies.<br />

Spain, like the first producing<br />

country of the European<br />

Union with a volume of<br />

around 80,000 tons, knows<br />

quite well the needs of the<br />

French market. In fact, France<br />

monopolizes more than 40<br />

per cent of the Spanish exports<br />

of this product that were<br />

50,330 tons in the year 2009,<br />

although it competes directly<br />

with markets like the Israeli,<br />

Mexican or South African keeping<br />

its leadership in the share<br />

of business.<br />

The exports of Mexico and<br />

Chile are controlled by the important<br />

American consumers.<br />

In fact, the Mexican operators<br />

sent 80.5 per cent of the total<br />

of their sendings that were<br />

374,541 tons. Japan and France,<br />

are the other two important<br />

destinations. In particular, they<br />

mean 6.1 and 2.5 per cent,<br />

respectively and a positive tendency<br />

facing the two next campaigns,<br />

thanks to the constant<br />

demand of this subtropical<br />

The “six” countries of the<br />

world-wide avocado<br />

The business of the avocado in the world is managed by six producing<br />

countries, where the supply coming from Latin America stands out, with<br />

Mexico as the main country surpassing one million tons, followed by Chile<br />

(250,000 tons) and Peru (136,0000 tons). In Europe, Spain monopolizes<br />

the production; Israel in Middle East and, finally, South Africa in the African<br />

continent.<br />

product among the consumers.<br />

In the case of the Chilean<br />

avocado, the market of the<br />

USA keeps on being its main<br />

customer and the export already<br />

means 70 per cent of the<br />

export operations. The European<br />

market is following it,<br />

thanks to the advertising campaigns<br />

of the Chilean “lobby”,<br />

since it receives more than<br />

50,000 tons. Holland (29,556<br />

tons), mainly for the re-export,<br />

Spain (10,997 tons) and the<br />

United Kingdom (8,014 tons)<br />

as the most important destinations.<br />

F&H Frutas y Hortalizas<br />

31

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