Las empresas del - Revista F&H
Las empresas del - Revista F&H
Las empresas del - Revista F&H
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Julián Díaz, de Melones Ramón Díaz.<br />
món Díaz contemplan mayoritariamente<br />
un perfil de cliente:<br />
los mayoristas, aunque<br />
también trabaja con la gran<br />
distribución moderna.<br />
Hall<br />
18<br />
B-02b<br />
Melones Ramón Díaz,<br />
the way of the brand<br />
The company of La<br />
Mancha, Ramón Díaz<br />
Cano-Prieto, is linking<br />
gradually to the new generation<br />
of the professionals<br />
of the melon with a<br />
bet on the premium<br />
brand- El Oreja and recently<br />
el Tio de la Vara,<br />
in addition to having a<br />
presence in the market<br />
during the 12 months.<br />
On the other hand, it<br />
keeps on being faithful<br />
to its strategy of supply<br />
with producers of the<br />
Spanish Southeast, Seville,<br />
Extremadura and La<br />
Mancha but doing the<br />
first concepts of brands<br />
and being present in the<br />
market during the 12<br />
months thanks to the<br />
productions of Senegal,<br />
or Brazil, among other<br />
suppliers.<br />
The figures of the imports<br />
of melon are<br />
around 2,000 tons<br />
approximately. For the<br />
rest of the months the<br />
supply of Melones Ramón<br />
Díaz is for the national<br />
market. In Andalusia<br />
there are two typical<br />
zones of melons: Almería<br />
and Seville, and La Mancha,<br />
reaching a volume<br />
between 18,000 - 20,000<br />
tons depending on the<br />
campaign.<br />
The melon keeps on<br />
being the most important<br />
product that Melo-<br />
nes Ramón Díaz commercializes.<br />
The share of<br />
the melon reaches 80 per<br />
cent, whereas the watermelon<br />
is 20 per cent.<br />
In the sphere of the<br />
destinations, the national<br />
market is 65 per cent of<br />
the sendings of melon<br />
and watermelon and the<br />
35 per cent is for the export,<br />
being Portugal the<br />
main destination.<br />
The sendings of Melones<br />
Ramón Díaz are<br />
mainly for one kind of<br />
customer: the wholesalers,<br />
although they are<br />
also working with the<br />
modern retailers.<br />
F&H Frutas y Hortalizas<br />
79