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Pink Lady keeps on
growing in the
European market
After 11 weeks of commercialization,
Pink Lady has
shown optimum results in this
second part of the campaign.
In particular, an increase of 10
per cent in the volume commercialized
with respect to the
previous year and 39 per cent
if it is compared with the campaign
of two years ago.
The European markets see
a remarkable increase which
shows a global development
that it also continues this year.
It is important to mention the
penetration in the Germanic
market that keeps on being
the leader with 18 per cent.
However, other important
markets are Denmark (44%);
The Netherlands (21%); Por-
tugal (32%); Russia (18%t)
and Austria (58 per cent).
Finally, to remind that
Spain, which is one of the
main strategic targets in the
medium term, is responding,
during these first weeks, to the
aim of Pink Lady, with a
growth of 36 per cent.
Among the main reasons
for these results, Pink Lady
affirms that it is due to the
quality of the harvest and the
effectiveness of the advertising
campaigns. In this situation,
the company wants to wish a
Happy Valentine’s Day in a
campaign of television with
the objective to continue the
development of its image in
the European markets.
Global Bio
reaches 35 organic
products
The company Global Bio
has consolidated its line of
work in specialties of organic
and maintains its 35 products
in a big range of products with
important demand–tomato,
cucumber, lettuce as well as in
more specific products like
–cabbages, celery, etc -.
The organic range of this
company that belongs to
Spain Salads Group is 30 per
cent of its business which is
focused to the international
market. The development of
the company initially is linked
to the Nordic markets, although
it is also working with
traditional markets like Germany
or France.
The strategy of suppliers is
based on working directly with
the producer and on “closed
plans and crops with the
growers of the Spanish
Southeast”, Cristóbal Vargas,
manager of Global Bio, affirms.
The company is going to
develop the organic sale “online”
in the next months.
The company has a conventional
product range that commercializes
in the Spain Salads
Group company with a strategy
of suppliers similar to Global
Bio. “Our aim is to work
directly with the producer,
showing them the plans of
crops to satisfy the market”,
Vargas explains.
F&H Frutas y Hortalizas
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