Las empresas del - Revista F&H

Representativididad del tomate
comercializado por Nijarsol.
Share tomato traded by Nijarsol
(Expresado en %). Fuente: Nijarsol.
Nijarsol specializes
in tomato
The specialization in
the lines of product and
the strategy of certification
of the production are
the keys to understand
the work of a company of
recent creation, with
plum cherry, branch cherry
and branch tomato
like the main products.
The Nijarsol company
has invested recently one
million euros in improving
the logistic and the
machinery to give a better
service to its customers.
And it is that the company
has a surface of 80
hectares with an annual
production of 7,200 tons
that are distributed
among: plum cherry
(3,700 tons); branch cherry
(1,500 tons) and branch
tomato (2,000 tons).
This new investment
will promote the volume
of business that will be
increased at the end of
this campaign. In fact, a
growth in all its lines of
product is anticipated.
The commercial strategy
of the company with
this sort has in the export
its strong point and a
market as the main destination:
Germany. The
Germanic operators receive
50 per cent of its plum
cherry in triangular format,
with a weight of 250
grams, although the sale
in bulks is also important
in the distribution. The
Nordic Countries, Switzerland,
the United
Kingdom, France, and
Holland among other
destinations are the other
50 per cent of the sort.
The company supplies
this cherry tomato to the
supermarkets with the Nijarsol
brand.
F&H Frutas y Hortalizas
57