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Las empresas del - Revista F&H

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By Rafael I. Losilla<br />

To produce grapes and<br />

melon in Brazil has stopped<br />

being cheap and the costs<br />

begin to rise. The production<br />

costs of one hectare of<br />

grape already reach 60,000<br />

dollars and not only by the<br />

natural increase of the costs<br />

of logistic and labour, because<br />

or the value of the Brazilian<br />

Real that has re-valued<br />

60 per cent in the last two<br />

years.<br />

The Brazilian economy<br />

The production costs<br />

begin to damage Brazil<br />

The production cost of fruits in Brazil has increased and it damages its<br />

international competitiveness. The production of one hectare of melon<br />

has increased 64 per cent during the period 2005-2009 and in grape<br />

crop it rises to 60,000 dollars per hectare.<br />

is growing so fast, which is<br />

causing more demand of the<br />

labour to satisfy the needs<br />

with the industry and the<br />

sector services, even in the<br />

regions with less development.<br />

The last report of the<br />

Chamber of Commerce of<br />

the Region Rio Grande do<br />

Norte speaks about the<br />

“many new possibilities for<br />

the real estate development<br />

in the region due to the introducing<br />

of “touroperators”<br />

tourist interested<br />

in developing urbanizations<br />

and places of leisure for the<br />

American market”.<br />

To produce today one<br />

hectare of melon in Brazil<br />

is more than 14,000 reales<br />

–more than 6,000 euros -,<br />

which has meant an increase<br />

of 64 per cent in the period<br />

2005-2009. This inflationary<br />

tendency of the<br />

melon costs is causing that<br />

the European operators<br />

need to sell the kilo of melon<br />

over 80 cents of euro.<br />

Costes de producción<br />

de uva en Brasil (2010)<br />

Cost production grapes<br />

in Brazil (2010)<br />

(Dollars). Source: Grape Attraction.<br />

F&H Frutas y Hortalizas<br />

7

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