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Day 4 - IFA International

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NEWS Sponsor of the Euro

NEWS Sponsor of the Euro 2016, Hisense Dazzles With ULED @ IFA Hisense presents TVs with ULED 3.0, 8K resolution and ultra thin design Monika Dugandzic, Hisense Marketing Manager Following the highly successful sponsorship of UEFA EURO 2016, Hisense is back at IFA presenting an impressive selection of UHD TVs. Hisense was the first Chinese electronics giant to have ever sponsored the EURO football championship. The company will also go on to sponsor the European qualifiers across the continent in 2018. Hisense Marketing Manager, Monika Dugandzic told IFA International, “The aim has been to make our brand better known. The products are already available in Europe now, but we wanted to build trust in the brand. As a sponsor we had tickets for a number of the matches this summer, and we used them in a number of high profile promotions.” Among the highlights are models with the Hisensedeveloped ULED 3.0 display technology, 8K resolution or Ultra Thin design. The ULED 3.0 TVs provide a high dynamic contrast, a wide colour gamut and a high frame rate. The 8K models with a screen diagonal of up to 279 cm (110") provide sharp and detailed images with 7680 x 4320 pixels. On top of that, the Ultra Thin TVs, which are only 3.8 mm thick at their thinnest point, are a true design highlight. The new Hisense 65MU9600 UHD TV delivers high-contrast HDR images, a wide colour gamut and super smooth video playback, thanks to its ULED 3.0 display technology. The 65MU9600 boasts a 165 cm (65") curved screen, which offers an impressive panorama effect and an improved depth of field. Its peak brightness is 1.200 cd/m². For UHD images in brilliant quality, the IFA flagship model uses the Hisense-developed ULED 3.0 display technology. It offers a high dynamic contrast (12.000.000:1), wide colour gamut (105 % NTSC) and a high frame rate Hall 6.2 Stand 202 GfK Names Gaming as Main Growth Vector For IT Market The private customeroriented market for computers and tablets faces challenges. Individual sectors, however, are showing positive trends: In a new report tabled at IFA 2016, GfK underlines that fact that along with computing tablets, convertible notebooks and ultra-mobile devices, the current gaming trend offers great opportunities for stationary and portable computing. After a mixed year overall in 2015, the computing sector has continued its downward trend in global trade into 2016. From January to June 2016 the B2C computing market – including desktops as well as mobile computers and tablets – experienced a drop in sales of 20% compared with the same period in the previous year, representing around 15m devices. The gaming sector however showed growth in both market share and revenue last year. In 2016, this niche segment continues to demonstrate global growth. In the field of stationary computers, gaming PCs saw revenues increase by 75%, with a growth in sales of 58%. Demand for portable gaming PCs increased by 95% in terms of unit sales and 46% in terms of revenue IFA International • Monday 5 th September 2016 7

IFA International

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