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Spokesman for Electronic Partner’s Managing Directors Haruyuki Director, Corporate Division For Promoting Energy Solution Business Panasonic Corporation Dr Rainer Chairman of the Supervisory Board, gfu Green Products @ IFA N°04 / September 2011 - March 2012 Sustainable Development Initiatives Massive Boost for Green Initiative Philips goes into “green overdrive” with major funding announcement GREEN ISSUES Panasonic is committed to fostering co-existence with the global environment through promotion of environmental technology and ecological thinking. Panasonic says it wants so to be the number one green ‘innovation’ tech company by 2018, and has referring to its involvement in the restructuring of Japan in the aftermath of the Tohoku earthquake. Initiatives involve building a sustainable ‘smart town’ of 1000 solar-powered homes. Toshiba is also very deeply committed to green issues. Energy management is pivotal to the company’s new products and it is placing energy management at the very heart of its smart communities. Philips prides itself on reducing energy consumption across numerous products. The company won the EISA award for the European Green TV of the year in 2011-12. The company is committed to clearly indicate the energy labeling for its products and to help make the choice for an energyefficient TV for the consumer an easy one. Philips says it will continues to deliver the best possible quality and experience, with as low a power consumption as possible. Interview by Richard Barnes Royal Philips Electronics has announced that it will be allocating 2-billion Euros for investments in Green Innovation by 2015 to accelerate sustainable business across the company’s three sectors. We asked Nestor Coronado Palma, Director of Sustainability, to give us an update on the company’s latest news in this respect… “Sustainability is a driver of growth and an integral part of the Philips DNA” Philips has a number of new green products at IFA this year. Which are you most proud of? The products we are most proud of this year are our Econova Smart LED TV, Green TV EISA award 2011-2012 and our iron GC 3640/02, together with several Avent baby products, awarded as the best product of the year 2011 in Germany. In 2010, Philips’ cumulative investments in Green Innovation amounted to 1-billion Euros, surpassing the company’s Green Innovation investment target two years ahead of schedule. In total, 38% of our total 2010 sales were generated by green products, up from 31% in 2009. This underlines the fact that Econova Smart LED TV, Green TV EISA award 2011-2012 sustainability is a driver of growth and an integral part of the Philips DNA. By doubling our investment in Green Innovation by 2015, we reconfirm our ambition as a health and wellbeing company to deliver meaningful and sustainable solutions. This commitment also supports our Vision 2015 growth strategy, driven by global trends, such as the need for more sustainable and energy efficient products and solutions. How did you achieve the increase in green sales, as a percentage of total sales in 2010? This was achieved primarily by our continued focus on EcoDesign across all sectors. It’s a process aimed at developing products with a significantly lower environmental impact throughout their lifecycle. E n e r g y - l a b e l l i n g i s changing for a number of products in Europe. How do you see this impacting people’s perception of the products? At Philips we promote energy-labelling, as we believe it is important to let the consumers know what they are buying in terms of consumption. The new energy-labelling system is very positive in the way it impacts consumers and I believe it is having a positive impact on people’s perception of products. Indeed, the decision of which product to buy may often be determined by brand and pricing, but the final decision can also come down to selecting the product that is the most energy efficient, thanks to the energy-labelling. There had, until now, been a big gap between home appliance labelling and that which applied to televisions. For TVs, almost no one can get A+++. It is already difficult to get an A+ and we were one of the first to receive this label with our first Econova in 2010 and now a A++ label with our new Econova Smart LED TV. But it’s not just about TV labelling. We also have an energy-labelling project for vacuum cleaners, and it looks like legislation this year will be focussing on power-caps and energy efficiency for those devices. But it’s not just about having lower power consumption, but also, having effective Nestor Coronado Palma Director of Sustainability, Philips Consumer Lifestyle performance or in this case, suction. The next step could be creating energy labels for coffee machines, as is already the case in Germany. We believe that this will be the next step, probably by 2013. Hall 22 Stand 101 Read more on @ cleversdi.org INDUSTRY SPOTLIGHT SMART REPORT Dr Jörg Ehmer SuStainable Devel pment initiativeS The Professional Buyers’ Reference Ishio n speCial iFa 2011 Keeping Up With ConsUmers’ eCologiCal ConsCienCe Hecker n www.ifa-international.org IFA International • Monday 5 th September 2011 41
